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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Fernsehwerbung"
~subject:"Geschlecht"
~subject:"Television advertising"
~subject:"Viral marketing"
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Fernsehwerbung
Geschlecht
Television advertising
Viral marketing
Werbewirkung
215
Advertising effects
214
Advertising
124
Werbung
123
Consumer behaviour
89
Konsumentenverhalten
89
Internet marketing
38
Online-Marketing
38
Brand image
30
Markenimage
30
Brand management
29
Markenführung
29
Product Placement
23
Product placement
23
Children
21
Gender
21
Kinder
21
advertising
21
USA
19
United States
19
Psychology of advertising
18
Target group
18
Werbepsychologie
18
Zielgruppe
18
Sponsoring
14
Sponsorship
14
Brand
13
Cognition
13
Kognition
13
Markenartikel
13
Social Web
13
Social web
13
Advertising planning
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Emotion
11
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42
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42
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42
Conference paper
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English
42
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Pelsmacker, Patrick de
4
Dens, Nathalie
3
Cauberghe, Verolien
2
Chang, Chun-Tuan
2
Grau, Stacy Landreth
2
Hudders, Liselot
2
Lee, Yu-kang
2
Reijmersdal, Eva A. van
2
Zotos, Yorgos C.
2
Alexandris, Kostas
1
Arrazola Vacas, María
1
Baxter, Stacey M.
1
Beal, Virginia
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Buijzen, Moniek
1
Bušljeta Banks, Ivana
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Alan H. S.
1
Chang, Chun-tuan
1
Charry, Karine M.
1
Cho, Eunji
1
Choi, Hojoon
1
Chu, Kyounghee
1
Chu, Xing-Yu
1
Cornwell, T. Bettina
1
Das, Enny
1
De Meulenaer, Sarah
1
Eelen, Jiska
1
Eisend, Martin
1
Engel, Larry
1
Galekh, Maryna
1
Gao, Yang
1
Geuens, Maggie
1
González, Alfons
1
Gulas, Charles S.
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
29
International journal of advertising : the review of marketing communications
25
Journal of marketing communications
25
Journal of business research : JBR
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of promotion management : innovations in planning and applied research
12
European journal of marketing : EJM
11
Journal of promotion management : JPM
11
Psychology & marketing
11
International journal of internet marketing and advertising : IJIMA
9
Journal of current issues and research in advertising : JCIRA
8
Journal of retailing and consumer services
8
Young consumers : insight and ideas for responsible marketers
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing intelligence & planning
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Marketing letters : a journal of research in marketing
6
Journal of electronic commerce research : JECR
5
Journal of marketing
5
Electronic commerce research
4
International journal of consumer studies
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Advertising in new formats and media : current research and implications for marketers
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Breaking new ground in theory and practice
3
Faculty & research / Insead : working paper series
3
Information systems research : ISR
3
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ECONIS (ZBW)
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1
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
4
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
5
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
6
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
7
Caring for her : the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
Åkestam, Nina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 871-892
Persistent link: https://www.econbiz.de/10012492609
Saved in:
8
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
9
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
10
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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