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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Fernsehwerbung"
~subject:"Markenführung"
~subject:"Television advertising"
~subject:"Viral marketing"
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Fernsehwerbung
Markenführung
Television advertising
Viral marketing
Werbewirkung
215
Advertising effects
214
Advertising
124
Werbung
123
Consumer behaviour
89
Konsumentenverhalten
89
Internet marketing
38
Online-Marketing
38
Brand image
30
Markenimage
30
Brand management
29
Product Placement
23
Product placement
23
Children
21
Gender
21
Geschlecht
21
Kinder
21
advertising
21
USA
19
United States
19
Psychology of advertising
18
Target group
18
Werbepsychologie
18
Zielgruppe
18
Sponsoring
14
Sponsorship
14
Brand
13
Cognition
13
Kognition
13
Markenartikel
13
Social Web
13
Social web
13
Advertising planning
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Emotion
11
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Undetermined
33
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Article
48
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48
Aufsatz in Zeitschrift
48
Conference paper
7
Konferenzbeitrag
7
Collection of articles of several authors
1
Sammelwerk
1
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English
48
Author
All
Pelsmacker, Patrick de
5
Dens, Nathalie
4
Ko, Eunju
3
Reijmersdal, Eva A. van
3
Till, Brian
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Buijzen, Moniek
2
Cauberghe, Verolien
2
Hudders, Liselot
2
Knoll, Johannes
2
Rozendaal, Esther
2
Russell, Cristel Antonia
2
Smit, Edith G.
2
Abdourazakou, Yann
1
Alexandris, Kostas
1
Araujo, Theo
1
Arrazola Vacas, María
1
Baack, Daniel W.
1
Beal, Virginia
1
Bergkvist, Lars
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Boyland, Emma
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Alan H. S.
1
Chang, Chun-Tuan
1
Chang, Dae Ryun
1
Chang, Hua
1
Charry, Karine M.
1
Cheon, Hongsik John
1
Cho, Eunji
1
Cornwell, T. Bettina
1
Do, Hyunji
1
Eelen, Jiska
1
Engel, Larry
1
Fraser, Jay R.
1
Gao, Yang
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
68
Journal of business research : JBR
57
Journal of marketing communications
57
International journal of advertising : the review of marketing communications
55
Journal of advertising : official publication of the American Academy of Advertising
34
The journal of product & brand management
32
Journal of promotion management : JPM
31
Psychology & marketing
29
Journal of promotion management : innovations in planning and applied research
27
The journal of brand management : an international journal
26
International journal of internet marketing and advertising : IJIMA
23
Journal of retailing and consumer services
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
SpringerLink / Bücher
18
European journal of marketing : EJM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing : ZFP ; journal of research and management
16
Marketing intelligence & planning
15
Marketing letters : a journal of research in marketing
14
Asia Pacific journal of marketing and logistics
12
International journal of sports marketing & sponsorship
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of marketing
10
Journal of marketing research : JMR
10
Journal of the Academy of Marketing Science
10
The journal of consumer marketing
10
Journal of global marketing
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of consumer studies
8
International journal of hospitality management
8
Journal of strategic marketing
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of current issues and research in advertising
7
Journal of current issues and research in advertising : JCIRA
7
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ECONIS (ZBW)
48
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1
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
4
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
5
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
6
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
7
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
8
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
9
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
10
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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