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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Internet marketing"
~subject:"Website"
~type:"article"
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Internet marketing
Website
Social Web
36
Social web
36
Online-Marketing
27
Consumer behaviour
24
Konsumentenverhalten
24
Advertising effects
22
Werbewirkung
22
Viral marketing
20
Virales Marketing
20
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16
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16
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10
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29
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Cheng, Julian Ming Sung
2
Ham, Chang-Dae
2
Kim, Mikyoung
2
Noort, Guda van
2
Antheunis, Marjolijn L.
1
Araujo, Theo
1
Bernard, Françoise
1
Bernritter, Stefan F.
1
Biswas, Abhijit
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Blankson, Charles
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1
Chen, Der Chao
1
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1
Choi, Sejung Marina
1
Courbet, Didier
1
Dao, William Wan-tien
1
Edwards, Steven M.
1
Ewing, Michael
1
Gauens, Maggie
1
Guéguen, Nicolas
1
Halimi-Falkowicz, Severine
1
Hatzithomas, Leonidas
1
Heerden, Gené van
1
Hove, Thomas
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Hudders, Liselot
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Janssens, Wim
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Jeong, Hyun Ju
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Jin, Hyun Seung
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Jung, Jaemin
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Kamphuis, Anne-Lise
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Khang, Hyoungkoo
1
Knoll, Johannes
1
Le, Angelina Nhat Hanh
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
239
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
136
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of internet commerce
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Tourism management : research, policies, practice
79
International journal of hospitality management
72
Journal of marketing communications
72
Technological forecasting & social change : an international journal
66
International journal of electronic marketing and retailing : IJEMR
65
International journal of advertising : the review of marketing communications
64
International journal of business information systems : IJBIS
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of travel and tourism marketing
59
Information systems research : ISR
57
Journal of management information systems : JMIS
56
Journal of promotion management : innovations in planning and applied research
56
International journal of e-business research : an official publication of the Information Resources Management Association
52
Electronic commerce research
48
Business horizons
47
Journal of electronic commerce research : JECR
47
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
47
Cogent business & management
46
Journal of hospitality marketing & management
46
The journal of product & brand management
45
International journal of electronic commerce : IJEC
43
International journal of technology marketing : IJTMkt
40
Marketing intelligence & planning
39
Journal of advertising research
38
International journal of contemporary hospitality management
37
The journal of brand management : an international journal
37
Journal of strategic marketing
36
Journal of marketing
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Psychology & marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
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ECONIS (ZBW)
29
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1
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
2
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
3
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
4
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
5
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
6
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
7
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
8
Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
Saved in:
9
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
10
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
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