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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Consumer behaviour
57
Konsumentenverhalten
57
Advertising effects
51
Werbewirkung
51
Brand management
46
Markenführung
46
Advertising
34
Werbung
34
Brand image
27
Markenimage
27
Brand
16
Markenartikel
16
Internet marketing
13
Marketing management
13
Marketingmanagement
13
Online-Marketing
13
Sponsoring
13
Sponsorship
13
Social Web
12
Social web
12
Viral marketing
12
Virales Marketing
12
Product Placement
11
Product placement
11
USA
9
United States
9
persuasion knowledge
9
Beziehungsmarketing
8
Relationship marketing
8
advertising
8
brand attitude
7
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6
Kinder
6
Computerspiel
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Event marketing
5
Event-Marketing
5
Jugendliche
5
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5
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Undetermined
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111
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96
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96
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English
96
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Dens, Nathalie
6
Pelsmacker, Patrick de
6
Smit, Edith G.
4
Taylor, Charles Raymond
4
Bernritter, Stefan F.
3
Ko, Eunju
3
Matthes, Jörg
3
Sung, Yongjun
3
Araujo, Theo
2
Armstrong, Jon Scott
2
Avramova, Yana R.
2
Barrio-García, Salvador del
2
Bodur, Muzaffer
2
Chang, Chun-Tuan
2
Chapa, Sindy
2
Cheong, Yunjae
2
Choi, Yung Kyun
2
Chu, Shu-Chuan
2
Cornwell, T. Bettina
2
Eisend, Martin
2
Ham, Chang-Dae
2
Hudders, Liselot
2
Kim, Kihan
2
Knoll, Johannes
2
Naderer, Brigitte
2
Porcu, Lucia
2
Reijmersdal, Eva A. van
2
Rossiter, John R.
2
Rozendaal, Esther
2
Schultz, Don E.
2
Till, Brian
2
Verlegh, Peeter
2
Vliegenthart, Rens
2
Abdourazakou, Yann
1
Adler, Paul S.
1
Akaka, Melissa Archpru
1
Alcántara-Pilar, Juan Miguel
1
Alden, Dana
1
Alexandris, Kostas
1
Baack, Daniel W.
1
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International journal of advertising : the quarterly review of marketing communications
People management : the magazine for professionals in personnel, training and development
10,302
Management science : journal of the Institute for Operations Research and the Management Sciences
9,884
SpringerLink / Bücher
8,973
Management Science
7,614
Energy conversion and management : ECM
6,139
Arbeit und Arbeitsrecht : AuA ; die Zeitschrift für das Personal-Management
6,078
Tourism management : research, policies, practice
5,804
Pulp and paper : the production and management journal of the North American pulp and paper industry
5,787
Management accounting
5,514
PM network : the professional magazine of the Project Management Institute
5,493
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
5,487
HRMagazine : on human resource management
5,474
MPRA Paper
5,016
Personal : Zeitschrift für Human Resource Management
4,926
Paper film foil converter : a production and management magazine
4,832
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Management today
4,534
Journal of business research : JBR
4,350
Leisure management
4,350
ULB Institutional Repository
4,246
The international journal of human resource management
4,052
European journal of operational research : EJOR
4,003
Sales & marketing management
3,981
International journal of production research
3,862
Operations research, Management science : OR MS ; the international literature digest
3,831
International journal of technology management : IJTM
3,798
NBER working paper series
3,780
Research policy : policy, management and economic studies of science, technology and innovation
3,741
Springer eBook Collection
3,713
International journal of production economics
3,710
Omega : the international journal of management science
3,702
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3,640
Agricultural Water Management
3,616
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3,506
Other publications TiSEM
3,431
Academy of Management journal : AMJ
3,430
International journal of project management : the journal of The International Project Management Association
3,425
Management decision : MD
3,403
Journal of business ethics : JOBE
3,392
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ECONIS (ZBW)
96
OLC EcoSci
16
Showing
1
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10
of
112
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date (oldest first)
1
How to measure persuasion
knowledge
Ham, Chang-Dae
;
Nelson, Michelle R.
;
Dasgupta, Susmita
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
Saved in:
2
COMPETITION WINNER - Advertising
knowledge
management
: Strategies and implications
Ewing, M.T.
;
West, D.C.
- In:
International journal of advertising : the quarterly …
19
(
2000
)
2
,
pp. 225-244
Persistent link: https://www.econbiz.de/10008120510
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion
knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
The current state of
knowledge
on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
5
Development of the persuasion
knowledge
scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
6
Editorial: old meets new : how researchers can use existing
knowledge
to explain advertising in new media
Esend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 665-670
Persistent link: https://www.econbiz.de/10012492549
Saved in:
7
Children and advergames : the role of product involvement, prior brand attitude, persuasion
knowledge
and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
8
How consumer
knowledge
shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
Saved in:
9
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion
knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
10
Persuasion
knowledge
and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
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