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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising effects
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4
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3
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International journal of advertising : the quarterly review of marketing communications
Discussion paper series / IZA
946
The economic journal : the journal of the Royal Economic Society
657
Discussion paper / Centre for Economic Policy Research
626
IZA Discussion Paper
599
Applied economics
579
NBER working paper series
564
Working paper / National Bureau of Economic Research, Inc.
516
NBER Working Paper
492
Discussion paper
435
Fiscal studies : the journal of the Institute for Fiscal Studies
327
Regional studies
316
National Institute economic review
279
The economic history review : a journal of economic and social history
279
Oxford bulletin of economics and statistics
275
Quarterly bulletin / Bank of England
269
Scottish journal of political economy : the journal of the Scottish Economic Society
267
Oxford review of economic policy
262
Working paper
252
Working papers / Bank of England
248
Oxford economic papers
246
Economica
226
Working paper / Centre for Business Research, University of Cambridge
225
CESifo working papers
218
IFS working paper
205
Discussion papers in economics
201
Industrial relations journal
200
Applied financial economics
198
Business history
188
IFS reports
182
Economics letters
180
SpringerLink / Bücher
164
Warwick economic research papers
162
The journal of economic history
158
Cambridge journal of economics
151
Discussion paper / Centre for Economic Performance, London School of Economics and Political Science
151
Discussion papers / CEPR
149
Cambridge working papers in economics
148
Journal of banking & finance
146
BJIR : an international journal of employment relations
143
Applied economics letters
142
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ECONIS (ZBW)
9
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1
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
2
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
3
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
4
Observations : unpaid product placement ; the elephant in the room in UK TV's new paid-for product placement market
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 703-718
Persistent link: https://www.econbiz.de/10009674973
Saved in:
5
Negotiating subcultural authenticity through interpretation of mainstream advertising
Mikkonen, Ilona
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 303-326
Persistent link: https://www.econbiz.de/10003978127
Saved in:
6
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
7
Creative determinants of viral video viewing
Southgate, Duncan
;
Westoby, Nikki
;
Page, Graham
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10008649372
Saved in:
8
The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking
Michaelidou, Nina
;
Dibb, Sally
;
Ali, Haider
- In:
International journal of advertising : the quarterly …
27
(
2008
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10003792453
Saved in:
9
Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 745-770
Persistent link: https://www.econbiz.de/10003792508
Saved in:
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