//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
Werbewirkung
persuasion knowledge
Consumer behaviour
1,397
Konsumentenverhalten
1,397
Brand management
206
Markenführung
206
Advertising
190
Werbung
190
Brand image
171
Markenimage
171
Internet marketing
160
Online-Marketing
160
Social Web
140
Social web
140
Brand
105
Markenartikel
105
Beziehungsmarketing
98
Relationship marketing
98
Emotion
86
Environmental consciousness
73
Food
73
Lebensmittel
73
Umweltbewusstsein
73
Viral marketing
71
Virales Marketing
71
Online retailing
69
Online-Handel
69
Perception
55
Wahrnehmung
55
Personality psychology
54
Persönlichkeitspsychologie
54
USA
54
United States
54
Bibliometrics
52
Bibliometrie
52
Experiment
47
Bekleidung
46
Clothing
46
Food consumption
45
more ...
less ...
Online availability
All
Undetermined
248
Free
15
Type of publication
All
Article
294
Type of publication (narrower categories)
All
Article in journal
293
Aufsatz in Zeitschrift
293
Language
All
English
294
Author
All
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Lou, Chen
3
Schramm, Holger
3
Stafford, Marla Royne
3
Taylor, Charles Raymond
3
Wen, Taylor Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Aitken, Robert
2
Arora, Nilesh
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunice
2
Kim, Hye-yŏng
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
385
Journal of business research : JBR
274
International journal of hospitality management
206
Journal of marketing communications
140
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
92
International journal of advertising : the quarterly review of marketing communications
91
International journal of contemporary hospitality management
85
Cogent business & management
84
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Journal of advertising research
52
The service industries journal
51
The journal of product & brand management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of strategic marketing
41
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
The journal of brand management : an international journal
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
more ...
less ...
Source
All
ECONIS (ZBW)
294
Showing
1
-
10
of
294
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
Saved in:
3
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
4
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
5
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
6
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
7
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
8
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
9
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
10
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina
;
Martín de Hoyos, María José
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->