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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Markenführung
Relationship marketing
Brand management
134
Consumer behaviour
124
Konsumentenverhalten
124
Brand image
90
Markenimage
90
Internet marketing
80
Online-Marketing
80
Advertising effects
71
Social Web
71
Social web
71
Werbewirkung
71
Advertising
46
Werbung
46
Brand
39
Markenartikel
39
Beziehungsmarketing
35
social media
22
Viral marketing
18
Virales Marketing
18
Marketing management
16
Marketingmanagement
16
Luxury goods
13
Luxusgüter
13
Brand loyalty
10
Markentreue
10
Product Placement
10
Product placement
10
brand attitude
10
purchase intention
10
Celebrity endorsement
9
Celebrity-Werbung
9
Emotion
9
Facebook
9
Instagram
9
advertising
9
brand loyalty
9
social media marketing
8
Customer satisfaction
7
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135
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
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1
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English
136
Author
All
Ko, Eunju
4
Dens, Nathalie
3
Matthes, Jörg
3
Naderer, Brigitte
3
Xie, Quan
3
Chan, Terri H.
2
Ha, Louisa
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Kwon, Eun Sook
2
Lou, Chen
2
Pelsmacker, Patrick de
2
Rita, Paulo
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Tian, Shiyun
2
Veirman, Marijke de
2
Abuljadail, Mohammad
1
Ahn, Jungyong
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Alharbi, Khalid
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
An, Donghwy
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Applequist, Janelle
1
Assimakopoulos, Costas
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bang, Nguyen
1
Barretta, Paul G.
1
Beatson, Amanda T.
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
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International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
628
The journal of brand management : an international journal
571
The journal of product & brand management
386
Journal of retailing and consumer services
296
European journal of marketing : EJM
128
Psychology & marketing
118
International journal of hospitality management
114
Journal of strategic marketing
113
Asia Pacific journal of marketing and logistics
112
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Journal of marketing communications
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
The IUP journal of brand management : IJBRM
94
Journal of the Academy of Marketing Science
88
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
72
Journal of fashion marketing and management
68
Tourism management : research, policies, practice
68
Journal of promotion management : JPM
67
Journal of advertising research
66
Journal of international consumer marketing
66
Journal of travel and tourism marketing
65
International marketing review
64
Cogent business & management
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Qualitative market research : an international journal
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Journal of global marketing
57
International journal of contemporary hospitality management
55
Journal of marketing research : JMR
55
The journal of consumer marketing
54
Business horizons
53
Journal of retailing
53
The marketing review
53
European journal of marketing
51
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ECONIS (ZBW)
136
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91
Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
92
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
93
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
94
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
Saved in:
95
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
96
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
97
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
98
Online reviews and its impact on brand equity
Chakraborty, Uttam
;
Bhat, Savita
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
Saved in:
99
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
100
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
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