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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~subject:"Markenführung"
~subject:"Social Web"
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Markenführung
Social Web
Social web
145
Internet marketing
72
Online-Marketing
72
Consumer behaviour
56
Konsumentenverhalten
56
Advertising
47
Werbung
47
Advertising effects
38
Werbewirkung
38
Internet
28
Viral marketing
27
Virales Marketing
27
Virtual reality
27
Virtuelle Realität
27
social media
26
Brand management
19
Virtual organization
17
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17
E-commerce
16
Electronic Commerce
16
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15
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15
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14
Datenschutz
14
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11
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11
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Hudders, Liselot
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Lou, Chen
3
Bigné Alcañiz, J. Enrique
2
De Jans, Steffi
2
Dens, Nathalie
2
Hu, Suya
2
Janssen, Loes
2
Kim, Hyejin
2
Kim, Juran
2
Kim, Taeyeon
2
Ko, Eunju
2
Lee, Jung Ah
2
Li, Minjie
2
Park, Jin Seong
2
Pittman, Matthew
2
Poels, Karolien
2
Schouten, Alexander P.
2
Song, Hayeon
2
Sung, Yongjun
2
Veirman, Marijke de
2
Xu, Di
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Agrawal, Nidhi
1
Ahn, Sun Joo
1
Ala-Mursula, Leena
1
Alhabash, Saleem
1
Alonso, Abel Duarte
1
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Apaolaza, Vanessa
1
Araújo, Samuel Moreira Abreu
1
Asmat Nizam Abdul Talib
1
Awasthi, Lalit K.
1
Ayyash, Mohannad Moufeed
1
Badenes-Rocha, Alberto
1
Baglee, David
1
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International journal of advertising : the review of marketing communications
International journal of networking and virtual organisations : IJNVO
Journal of business research : JBR
478
Technological forecasting & social change : an international journal
243
Journal of retailing and consumer services
227
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
149
International journal of internet marketing and advertising : IJIMA
148
Information systems research : ISR
141
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
117
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
Industrial marketing management : the international journal for industrial and high-tech firms
96
The journal of brand management : an international journal
91
Business horizons
90
Psychology & marketing
88
Journal of marketing communications
87
International journal of business information systems : IJBIS
84
International journal of hospitality management
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
82
Electronic commerce research
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
The journal of product & brand management
75
Journal of marketing management : MM
74
Journal of promotion management : innovations in planning and applied research
74
Journal of travel and tourism marketing
71
Journal of information & knowledge management : JIKM
68
Cogent business & management
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
International journal of electronic marketing and retailing : IJEMR
62
Journal of marketing
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of open innovation : technology, market, and complexity
57
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ECONIS (ZBW)
145
Showing
1
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10
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145
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1
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
2
On the analysis of online and periodic virtual network embedding in multi-domain environments
Araújo, Samuel Moreira Abreu
;
Souza, Fernanda Sumika …
- In:
International journal of networking and virtual …
24
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012515639
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
5
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
6
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
7
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
8
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
9
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
10
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
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