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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~subject:"Social Web"
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Social Web
Social web
145
Internet marketing
72
Online-Marketing
72
Consumer behaviour
56
Konsumentenverhalten
56
Advertising
47
Werbung
47
Advertising effects
38
Werbewirkung
38
Internet
28
Viral marketing
27
Virales Marketing
27
Virtual reality
27
Virtuelle Realität
27
social media
26
Brand management
19
Markenführung
19
Virtual organization
17
Virtuelle Organisation
17
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16
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16
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15
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15
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14
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Online-Handel
12
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11
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11
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145
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Hudders, Liselot
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Lou, Chen
3
Bigné Alcañiz, J. Enrique
2
De Jans, Steffi
2
Dens, Nathalie
2
Hu, Suya
2
Janssen, Loes
2
Kim, Hyejin
2
Kim, Juran
2
Kim, Taeyeon
2
Ko, Eunju
2
Lee, Jung Ah
2
Li, Minjie
2
Park, Jin Seong
2
Pittman, Matthew
2
Poels, Karolien
2
Schouten, Alexander P.
2
Song, Hayeon
2
Sung, Yongjun
2
Veirman, Marijke de
2
Xu, Di
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Agrawal, Nidhi
1
Ahn, Sun Joo
1
Ala-Mursula, Leena
1
Alhabash, Saleem
1
Alonso, Abel Duarte
1
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Apaolaza, Vanessa
1
Araújo, Samuel Moreira Abreu
1
Asmat Nizam Abdul Talib
1
Awasthi, Lalit K.
1
Ayyash, Mohannad Moufeed
1
Badenes-Rocha, Alberto
1
Baglee, David
1
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International journal of advertising : the review of marketing communications
International journal of networking and virtual organisations : IJNVO
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
145
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145
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71
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
72
Something social, something entertaining? : how digital content marketing augments consumer experience and brand loyalty
Lou, Chen
;
Xie, Quan
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 376-402
Persistent link: https://www.econbiz.de/10012586666
Saved in:
73
Privacy concerns about personalized advertising across multiple social media platforms in Japan : the relationship with information control and persuasion knowledge
Morimoto, Mariko
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 431-451
Persistent link: https://www.econbiz.de/10012586668
Saved in:
74
Social media alcohol advertising among underage minors : effects of models' age
Alhabash, Saleem
;
Mundel, Juan
;
Deng, Tao
;
McAlister, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 552-581
Persistent link: https://www.econbiz.de/10012586679
Saved in:
75
Managing barriers of virtual communication in global new product development projects
Lohikoski, Päivi
;
Kujala, Jaakko
;
Haapasalo, Harri
; …
- In:
International journal of networking and virtual …
15
(
2015
)
4
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011502973
Saved in:
76
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
77
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
78
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
79
Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Saved in:
80
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
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