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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Media-Perspektiven"
~type:"article"
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Search: subject_exact:"TV-Werbung"
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Fernsehwerbung
14
Television advertising
14
Advertising effects
11
Werbewirkung
11
Advertising
8
Werbung
8
Internet marketing
7
Online-Marketing
7
Consumer behaviour
6
Konsumentenverhalten
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Television
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Social web
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Sportveranstaltung
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Öffentlichkeitsarbeit
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Advertising content
1
Advertising effectiveness
1
Advertising elasticity
1
Advertising strategy
1
Advertising up
1
Auskunftspflicht
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Bibliometrics
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Bibliometrie
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Brand management
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Commercial audience retention
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Comparison
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Contextual advertising
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Corporate disclosure
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Cross-media effects
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Guitart, Ivan A.
2
Beckert, Johannes
1
Cheong, Yunjae
1
Dhar, Tirtha
1
Gleich, Uli
1
González, Jorge
1
Hervet, Guillaume
1
Ho, Jason Y. C.
1
Hofsümmer, Karl-Heinz
1
Joo, Mingyu
1
Kim, Hyuksoo
1
Kim, Kihan
1
Koch, Thomas
1
Malhotra, Naresh K.
1
Manchanda, Puneet
1
Noh, Yeayoung
1
Peterson, Mark
1
Ridder, Christa-Maria
1
Schulz-Knappe, Charlotte
1
Segijn, Claire M.
1
Shi, Yang
1
Song, Lianlian
1
Stipp, Horst
1
Stremersch, Stefan
1
Tso, Kwok Fai Geoffrey
1
Viererbl, Benno
1
Voorveld, Hilde
1
Weinberg, Charles B.
1
Wilbur, Kenneth C.
1
Yang, Guolan
1
Zhu, Yi
1
Ōnishi, Hiroshi
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International journal of advertising : the review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Media-Perspektiven
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Young consumers : insight and ideas for responsible marketers
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
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ECONIS (ZBW)
14
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1
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
2
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
3
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
4
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
5
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
6
A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
7
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
8
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
9
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
10
Marketing activity, blogging and sales
Ōnishi, Hiroshi
;
Manchanda, Puneet
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10009613723
Saved in:
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