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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Professional sports"
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Search: subject_exact:"Sponsorship"
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Professional sports
Sponsoring
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Journal of promotion management : innovations in planning and applied research
Journal of sport management : the official journal of the North American Society of Sport Management
17
International journal of sport management and marketing : IJSMM
16
European Sport management quarterly : ESMQ
11
Sport management review
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Springer eBook Collection
6
Journal of business research : JBR
5
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
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Research
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SpringerLink / Bücher
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Applied Marketing Science / Angewandte Marketingforschung
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Edition Sportökonomie, Sportmanagement
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Journal for global business advancement : JGBA
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Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
KulturKommerz
2
Management-Reihe Corporate Social Responsibility
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Schriftenreihe Sportökonomie in Forschung und Praxis
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Services marketing quarterly
2
Sport business insights
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Sport, Business and Management : an international journal ; SBM
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
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Applied economics
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Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Avis et rapports du Conseil Économique et Social
1
Beiträge Sportökonomie, Sportmanagement
1
Brand Content : die Marke als Medienereignis
1
Corporate reputation review : an international journal
1
Diskussionsarbeit
1
Elgar concise introductions
1
European research studies
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
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ECONIS (ZBW)
19
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1
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
Saved in:
2
Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
3
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
4
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
5
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
6
When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
7
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
8
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
9
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
10
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
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