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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Celebrity endorsement"
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Celebrity endorsement
30
Celebrity-Werbung
30
Advertising effects
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16
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International journal of advertising : the review of marketing communications
Journal of advertising
Journal of marketing management : MM
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of sports marketing & sponsorship
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Journal of marketing communications
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Marketing intelligence & planning
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Celebrity, convergence and transformation
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Global business review
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International journal of hospitality management
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Journal of current issues and research in advertising
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel and tourism marketing
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Health marketing quarterly
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International journal of Indian culture and business management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of business ethics : JOBE
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Journal of customer behaviour
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Journal of international consumer marketing
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ECONIS (ZBW)
30
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1
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
2
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
3
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
4
Celebrity endorser scandals and competitor firm value
Kleine, Janina
;
Friederich, Nico
;
Paul, Michael
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 262-277
Persistent link: https://www.econbiz.de/10014575271
Saved in:
5
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
6
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
Saved in:
7
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
8
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
9
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
10
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
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