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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Social Web
Consumer behaviour
432
Konsumentenverhalten
432
Advertising effects
148
Werbewirkung
148
Advertising
126
Werbung
126
Internet marketing
109
Online-Marketing
108
Social web
95
Brand management
76
Markenführung
76
Online retailing
58
Online-Handel
58
Brand image
53
Markenimage
53
Beziehungsmarketing
49
Relationship marketing
49
Viral marketing
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Virales Marketing
44
Emotion
38
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37
Brand
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Markenartikel
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Cognition
22
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Luxusgüter
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Perception
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Personality psychology
21
Persönlichkeitspsychologie
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Wahrnehmung
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social media
21
Customer satisfaction
20
Experiment
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Internet
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Brady, Mairead
2
Choi, Yung Kyun
2
Duan, Wenjing
2
Füller, Johann
2
Kim, Sung S.
2
Lee, Jung Ah
2
Lou, Chen
2
Ma, Xiao
2
Matzler, Kurt
2
Pittman, Matthew
2
Qahri-Saremi, Hamed
2
Rui, Huaxia
2
Sung, Yongjun
2
Turel, Ofir
2
Youn, Seounmi
2
Zhang, Jie Jennifer
2
Agrawal, Nidhi
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Amrehn, Jana
1
An, Soontae
1
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1
Arnone, Laurent
1
Ashman, Rachel
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the review of marketing communications
Journal of customer behaviour
Journal of management information systems : JMIS
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
95
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95
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
3
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
4
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
5
Competition and cognition in the market for online news
Ray, Abhishek
;
Ghasemkhani, Hossein
;
Martinelli, Cesar
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 367-393
Persistent link: https://www.econbiz.de/10014583043
Saved in:
6
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
7
Influence of media capabilities on trust in the sharing economy
Harrison, Andrew
;
Mirsadikov, Akmal
;
Luu, Truong
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 953-982
Persistent link: https://www.econbiz.de/10014365187
Saved in:
8
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
9
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
10
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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