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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of customer behaviour"
~subject:"Markenartikel"
~subject:"Social Web"
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Markenartikel
Social Web
Consumer behaviour
348
Konsumentenverhalten
348
Advertising effects
144
Werbewirkung
144
Advertising
124
Werbung
124
Internet marketing
81
Online-Marketing
80
Brand management
75
Markenführung
75
Social web
59
Brand image
52
Markenimage
52
Beziehungsmarketing
37
Relationship marketing
37
Brand
34
Emotion
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Online retailing
24
Online-Handel
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Viral marketing
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Virales Marketing
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Personality psychology
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persuasion knowledge
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Cognition
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Marketingmanagement
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advertising
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Ko, Eunju
3
Pittman, Matthew
3
Balasubramanian, Siva Kumar
2
Boerman, Sophie C.
2
Brady, Mairead
2
Choi, Yung Kyun
2
Lee, Jung Ah
2
Lou, Chen
2
Müller, Céline M.
2
Sung, Yongjun
2
Youn, Seounmi
2
Agrawal, Nidhi
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alpert, Frank
1
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Arnone, Laurent
1
Ashman, Rachel
1
Badenes-Rocha, Alberto
1
Bassiouni, Dina H.
1
Beckert, Johannes
1
Bigné Alcañiz, J. Enrique
1
Bock, Dora
1
Bogaert, Julie
1
Borchers, Nils S.
1
Brandão, Amélia
1
Brandão, Sofia
1
Breberina, Jovica
1
Breitsohl, Jan
1
Breves, Priska
1
Bright, Laura F.
1
Brown, Mark
1
Brown, Stephen
1
Cao, Yang
1
Cao, Yue
1
Carter, Erin Percival
1
Chan, Terri H.
1
Chen, Kuan-Ju
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International journal of advertising : the review of marketing communications
Journal of customer behaviour
Journal of business research : JBR
421
Journal of retailing and consumer services
299
The journal of brand management : an international journal
209
The journal of product & brand management
199
International journal of internet marketing and advertising : IJIMA
99
Psychology & marketing
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of marketing communications
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Asia Pacific journal of marketing and logistics
66
Journal of promotion management : innovations in planning and applied research
65
Technological forecasting & social change : an international journal
64
International journal of consumer studies
62
European journal of marketing : EJM
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Cogent business & management
52
Journal of marketing
52
International journal of hospitality management
51
Journal of fashion marketing and management
50
Journal of strategic marketing
50
Journal of marketing management : MM
49
Marketing intelligence & planning
49
Journal of international consumer marketing
48
Journal of the Academy of Marketing Science
48
The journal of consumer marketing
48
Journal of internet commerce
47
Marketing letters : a journal of research in marketing
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
International journal of electronic marketing and retailing : IJEMR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of global marketing
40
Young consumers : insight and ideas for responsible marketers
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
36
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
35
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ECONIS (ZBW)
84
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1
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
6
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
7
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
8
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
9
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
10
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
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