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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Arslanagić-Kalajdžić, Maja"
~person:"Phau, Ian"
~subject:"Emotion"
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Emotion
Consumer behaviour
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Brand image
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Arslanagić-Kalajdžić, Maja
Phau, Ian
Fetscherin, Marc
2
Grappi, Silvia
2
Romani, Simona
2
Sarkar, Abhigyan
2
Sierra, Jeremy J.
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Taute, Harry A.
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Zarantonello, Lia
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International journal of advertising : the review of marketing communications
Journal of international consumer marketing
The journal of brand management : an international journal
The international review of retail, distribution and consumer research
2
Journal of business research : JBR
1
Journal of global marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
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Journal of vacation marketing : an international journal
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The journal of services marketing
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ECONIS (ZBW)
4
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1
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
2
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
3
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
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