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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing management : MM"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Electronic Commerce
Konsumentenverhalten
Marketingmanagement
Social Web
281
Social web
281
Internet marketing
130
Online-Marketing
130
Consumer behaviour
113
Viral marketing
67
Virales Marketing
67
social media
61
Advertising
44
Werbung
44
Brand management
41
Markenführung
41
Advertising effects
39
Werbewirkung
39
Online retailing
38
Online-Handel
38
E-commerce
36
Social network
35
Soziales Netzwerk
35
Beziehungsmarketing
21
Relationship marketing
21
Brand image
20
Markenimage
20
Internet
19
Virtual reality
16
Virtuelle Realität
16
Social relations
15
Soziale Beziehungen
15
Customer integration
13
Kundenintegration
13
Digital platform
12
Digitale Plattform
12
Emotion
12
Confidence
11
Digitalisierung
11
Digitization
11
Marketing management
11
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Benbasat, Izak
2
Benlian, Alexander
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Choi, Yung Kyun
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Denegri-Knott, Janice
2
Dennis, Alan
2
Dessart, Laurence
2
Duan, Wenjing
2
Füller, Johann
2
Golf-Papez, Maja
2
Kim, Sung S.
2
Lee, Jung Ah
2
Lou, Chen
2
Ma, Xiao
2
Matzler, Kurt
2
Molesworth, Mike
2
Oh, Wonseok
2
Pittman, Matthew
2
Polonsky, Michael J.
2
Qahri-Saremi, Hamed
2
Rui, Huaxia
2
Sung, Yongjun
2
Turel, Ofir
2
Veer, Ekant
2
Yang, Shuai
2
Youn, Seounmi
2
Zhang, Jie Jennifer
2
Abosag, Ibrahim
1
Agrawal, Nidhi
1
Al-Natour, Sameh
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An, Soontae
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International journal of advertising : the review of marketing communications
Journal of management information systems : JMIS
Journal of marketing management : MM
Journal of business research : JBR
248
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Technological forecasting & social change : an international journal
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
The journal of product & brand management
57
Journal of internet commerce
54
Journal of marketing communications
53
Journal of promotion management : innovations in planning and applied research
49
International journal of electronic marketing and retailing : IJEMR
45
Journal of electronic commerce research : JECR
45
Electronic commerce research
44
Information systems research : ISR
44
Psychology & marketing
42
The journal of brand management : an international journal
42
International journal of consumer studies
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
35
International journal of technology marketing : IJTMkt
34
Journal of marketing
34
SpringerLink / Bücher
34
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
Journal of travel and tourism marketing
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Springer eBook Collection
32
Asia Pacific journal of marketing and logistics
31
Business horizons
31
International journal of hospitality management
31
Journal of strategic marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Tourism management : research, policies, practice
30
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
29
Young consumers : insight and ideas for responsible marketers
28
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ECONIS (ZBW)
138
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138
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
3
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
4
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
5
Competition and cognition in the market for online news
Ray, Abhishek
;
Ghasemkhani, Hossein
;
Martinelli, Cesar
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 367-393
Persistent link: https://www.econbiz.de/10014583043
Saved in:
6
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
7
Influence of media capabilities on trust in the sharing economy
Harrison, Andrew
;
Mirsadikov, Akmal
;
Luu, Truong
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 953-982
Persistent link: https://www.econbiz.de/10014365187
Saved in:
8
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
9
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
10
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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