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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Search: subject_exact:"Virtual community"
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Electronic Commerce
Konsumentenverhalten
Marketingmanagement
Social Web
270
Social web
270
Internet marketing
135
Online-Marketing
135
Consumer behaviour
106
Viral marketing
70
Virales Marketing
70
Brand management
56
Markenführung
56
Social media
49
Advertising
44
Werbung
44
Tourism
41
Advertising effects
40
Tourismus
40
Werbewirkung
40
social media
39
Holiday behaviour
34
Urlaubsverhalten
34
Brand image
30
Markenimage
30
Beziehungsmarketing
26
Relationship marketing
26
Tourism marketing
26
Tourismusmarketing
26
Social network
20
Soziales Netzwerk
20
Emotion
19
Tourism industry
19
Tourismuswirtschaft
19
Public relations
16
Öffentlichkeitsarbeit
16
Online retailing
15
Online-Handel
15
Destination management
14
Destinationsmanagement
14
Hotel industry
14
Hotellerie
14
Virtual reality
14
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Okumus, Fevzi
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Choi, Yung Kyun
2
Denegri-Knott, Janice
2
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2
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2
Golf-Papez, Maja
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Lee, Jung Ah
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2
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2
Pittman, Matthew
2
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2
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1
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1
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1
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Tourism management : research, policies, practice
Journal of business research : JBR
248
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Technological forecasting & social change : an international journal
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
The journal of product & brand management
57
Journal of internet commerce
54
Journal of marketing communications
53
Journal of promotion management : innovations in planning and applied research
49
Journal of management information systems : JMIS
48
International journal of electronic marketing and retailing : IJEMR
45
Journal of electronic commerce research : JECR
45
Electronic commerce research
44
Information systems research : ISR
44
Psychology & marketing
42
The journal of brand management : an international journal
42
International journal of consumer studies
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
35
International journal of technology marketing : IJTMkt
34
Journal of marketing
34
SpringerLink / Bücher
34
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
Journal of travel and tourism marketing
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Springer eBook Collection
32
Asia Pacific journal of marketing and logistics
31
Business horizons
31
International journal of hospitality management
31
Journal of strategic marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
29
Young consumers : insight and ideas for responsible marketers
28
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ECONIS (ZBW)
120
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120
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
5
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
6
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
7
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
8
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
9
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
10
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
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