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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~subject:"Electronic Commerce"
~subject:"Instagram"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Search: subject_exact:"Virtual community"
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Electronic Commerce
Instagram
Konsumentenverhalten
Marketingmanagement
Social Web
157
Social web
157
Internet marketing
88
Online-Marketing
88
Consumer behaviour
77
Advertising
44
Werbung
44
Viral marketing
40
Virales Marketing
40
Brand management
39
Markenführung
39
social media
39
Advertising effects
38
Werbewirkung
38
Brand image
18
Markenimage
18
Beziehungsmarketing
14
Relationship marketing
14
Social network
12
Soziales Netzwerk
12
Marketing management
11
Public relations
10
Virtual reality
10
Virtuelle Realität
10
Öffentlichkeitsarbeit
10
Customer integration
8
Kundenintegration
8
Celebrity endorsement
7
Celebrity-Werbung
7
Digitalisierung
7
Digitization
7
E-commerce
7
Emotion
7
Twitter
7
engagement
7
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91
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Choi, Yung Kyun
2
Denegri-Knott, Janice
2
Dessart, Laurence
2
Golf-Papez, Maja
2
Lee, Jung Ah
2
Lou, Chen
2
Molesworth, Mike
2
Pittman, Matthew
2
Polonsky, Michael J.
2
Sung, Yongjun
2
Veer, Ekant
2
Youn, Seounmi
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of business research : JBR
249
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Technological forecasting & social change : an international journal
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
The journal of product & brand management
57
Journal of internet commerce
54
Journal of marketing communications
54
Journal of promotion management : innovations in planning and applied research
50
Journal of management information systems : JMIS
48
International journal of electronic marketing and retailing : IJEMR
45
Journal of electronic commerce research : JECR
45
Electronic commerce research
44
Information systems research : ISR
44
Psychology & marketing
42
The journal of brand management : an international journal
42
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Cogent business & management
35
International journal of technology marketing : IJTMkt
34
Journal of marketing
34
Journal of travel and tourism marketing
34
SpringerLink / Bücher
34
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
Springer eBook Collection
33
Tourism management : research, policies, practice
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Asia Pacific journal of marketing and logistics
31
Business horizons
31
International journal of hospitality management
31
Journal of strategic marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
29
Young consumers : insight and ideas for responsible marketers
29
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ECONIS (ZBW)
91
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1
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91
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
3
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
4
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
5
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
6
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
7
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
8
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
9
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
10
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
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