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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~subject:"Internet marketing"
~subject:"Marketing management"
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Internet marketing
Marketing management
Consumer behaviour
291
Konsumentenverhalten
291
Brand management
167
Markenführung
167
Online-Marketing
163
Advertising effects
141
Werbewirkung
141
Marketingmanagement
140
Advertising
130
Werbung
130
Social Web
123
Social web
123
Beziehungsmarketing
90
Relationship marketing
90
Brand image
82
Markenimage
82
Marketing
71
Marketing theory
60
Marketingtheorie
60
Viral marketing
54
Virales Marketing
54
Brand
48
Markenartikel
47
Großbritannien
44
Market research
44
Marktforschung
44
United Kingdom
44
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43
United States
43
Social marketing
36
social media
36
Emotion
29
Social Marketing
29
Bibliometrics
28
Bibliometrie
28
Customer satisfaction
26
Kundenzufriedenheit
26
Customer integration
25
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287
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6
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3
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Language
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English
288
Author
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Choi, Yung Kyun
6
Hudders, Liselot
6
Cho, Chang-Hoan
5
Hunt, Shelby D.
4
De Jans, Steffi
3
Dessart, Laurence
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Hewer, Paul
3
Johnson, Lester W.
3
Naderer, Brigitte
3
Poels, Karolien
3
Tadajewski, Mark
3
Wojdynski, Bartosz W.
3
Yoon, Sukki
3
Youn, Seounmi
3
Aitken, Robert
2
Bang, Hye Jin
2
Baxter, Ian
2
Beatson, Amanda T.
2
Beckert, Johannes
2
Boerman, Sophie C.
2
Brettel, Malte
2
Burton, Jamie
2
Butler, Patrick
2
Calder, Bobby J.
2
Choi, Dongwon
2
Collins, Neil
2
Dens, Nathalie
2
Dibb, Sally
2
Doherty, Anne Marie
2
Ewing, Michael
2
Huh, Jisu
2
Janssen, Loes
2
Jaworski, Bernard J.
2
Jun, Jong Woo
2
Kang, Moon Young
2
Kim, Hyejin
2
Kim, Jooyoung
2
Kim, Juran
2
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Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of business research : JBR
618
Industrial marketing management : the international journal for industrial and high-tech firms
300
SpringerLink / Bücher
263
Journal of retailing and consumer services
256
Journal of strategic marketing
221
International journal of internet marketing and advertising : IJIMA
208
Journal of marketing communications
206
European journal of marketing : EJM
161
Journal of advertising research
152
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Journal of marketing
144
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of the Academy of Marketing Science
135
Marketing intelligence & planning
121
Springer eBook Collection
121
The journal of business & industrial marketing
118
Europäische Hochschulschriften / 5
115
International journal of hospitality management
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Business horizons
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of technology marketing : IJTMkt
95
Cogent business & management
93
The journal of product & brand management
93
Tourism management : research, policies, practice
93
The journal of brand management : an international journal
92
Psychology & marketing
91
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
89
Journal of promotion management : innovations in planning and applied research
86
Technological forecasting & social change : an international journal
85
Journal of marketing research : JMR
83
Journal of internet commerce
82
Journal of promotion management : JPM
79
Asia Pacific journal of marketing and logistics
78
Gabler Edition Wissenschaft
75
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ECONIS (ZBW)
288
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1
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288
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Understanding which cues people use to identify influencer
marketing
on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
5
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
6
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
7
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer
marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
8
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
9
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
10
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
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