//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer preferences"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Markenführung
USA
Consumer behaviour
546
Konsumentenverhalten
546
Advertising effects
175
Werbewirkung
175
Advertising
137
Werbung
137
Online-Marketing
97
Brand management
88
Brand image
66
Markenimage
66
Market research
63
Marktforschung
63
Social Web
58
Social web
58
Experiment
47
Emotion
46
Präferenztheorie
37
Theory of preferences
37
Brand
35
Markenartikel
35
Cognition
33
Kognition
33
Perception
32
Wahrnehmung
32
Personality psychology
31
Persönlichkeitspsychologie
31
Viral marketing
31
Virales Marketing
31
Theorie
28
Theory
28
Beziehungsmarketing
26
Relationship marketing
26
Marketing management
24
Marketingmanagement
24
advertising
24
Luxury goods
20
Luxusgüter
20
social media
19
more ...
less ...
Online availability
All
Undetermined
127
Free
7
Type of publication
All
Article
173
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
174
Aufsatzsammlung
1
Language
All
English
174
Author
All
Ko, Eunju
4
Boerman, Sophie C.
3
Choi, Yung Kyun
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Lou, Chen
3
Naderer, Brigitte
3
Pittman, Matthew
3
Sung, Yongjun
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Bang, Hye Jin
2
Batra, Rajeev
2
Beckert, Johannes
2
Breves, Priska
2
Bucklin, Randolph E.
2
Choi, Dongwon
2
Choi, Jeonghye
2
Feinberg, Fred M.
2
Gijsbrechts, Els
2
Hayes, Jameson L.
2
Heerde, Harald J. van
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Seunghyun
2
Kumar, V.
2
Matthes, Jörg
2
Müller, Céline M.
2
Salisbury, Linda Court
2
Schramm, Holger
2
Segijn, Claire M.
2
Shin, Wonsun
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Tessitore, Tina
2
Wedel, Michel
2
Xie, Quan
2
Agrawal, Nidhi
1
Ahn, Jungyong
1
Albers, Sönke
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of marketing research : JMR
Journal of business research : JBR
597
Journal of retailing and consumer services
431
The journal of product & brand management
297
The journal of brand management : an international journal
270
Psychology & marketing
171
Journal of consumer research : JCR ; an interdisciplinary bimonthly
168
International journal of hospitality management
165
International journal of internet marketing and advertising : IJIMA
135
Journal of marketing communications
132
Asia Pacific journal of marketing and logistics
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of fashion marketing and management
102
International journal of consumer studies
101
Journal of international consumer marketing
100
European journal of marketing : EJM
99
The journal of consumer marketing
91
Journal of promotion management : innovations in planning and applied research
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of the Academy of Marketing Science
85
Journal of marketing
81
Marketing intelligence & planning
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
International journal of retail & distribution management
77
Cogent business & management
75
Journal of promotion management : JPM
74
Journal of strategic marketing
74
Journal of marketing management : MM
72
Marketing letters : a journal of research in marketing
71
Journal of internet commerce
69
International journal of contemporary hospitality management
68
Journal of global marketing
68
International journal of advertising : the quarterly review of marketing communications
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of travel and tourism marketing
66
International journal of electronic marketing and retailing : IJEMR
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of hospitality marketing & management
61
more ...
less ...
Source
All
ECONIS (ZBW)
174
Showing
1
-
10
of
174
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
3
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
4
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
5
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
6
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
7
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
8
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
9
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
10
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->