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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Sales promotion"
~subject:"persuasion knowledge"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Sales promotion
persuasion knowledge
Consumer behaviour
673
Konsumentenverhalten
673
Werbewirkung
248
Advertising
190
Werbung
190
Brand management
171
Markenführung
171
Internet marketing
146
Online-Marketing
146
Brand image
130
Markenimage
130
Social Web
107
Social web
107
Brand
84
Markenartikel
84
Beziehungsmarketing
68
Relationship marketing
68
Emotion
62
Viral marketing
54
Virales Marketing
54
Personality psychology
35
Persönlichkeitspsychologie
35
Cognition
33
Kognition
33
Marketing management
33
Marketingmanagement
33
Perception
33
Wahrnehmung
33
Experiment
31
Verkaufsförderung
29
social media
28
Online retailing
27
Online-Handel
27
Theorie
25
Theory
25
Kundenzufriedenheit
24
Luxury goods
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295
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295
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296
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Yoon, Sukki
6
Boerman, Sophie C.
5
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boutsouki, Christina
3
Breves, Priska
3
Choi, Dongwon
3
Dens, Nathalie
3
Feng, Yang
3
Hatzithomas, Leonidas
3
Hudders, Liselot
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Lou, Chen
3
Loureiro, Sandra Maria Correia
3
Margariti, Kostoula
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Wen, Taylor Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Choi, Chang-Won
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hayes, Jameson L.
2
Holiday, Steven
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunice
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
433
Journal of business research : JBR
312
International journal of hospitality management
212
Journal of marketing communications
147
Psychology & marketing
117
The journal of services marketing
105
Journal of hospitality marketing & management
102
Journal of travel and tourism marketing
95
International journal of advertising : the quarterly review of marketing communications
92
International journal of contemporary hospitality management
90
Cogent business & management
89
Journal of promotion management : JPM
80
Asia Pacific journal of marketing and logistics
78
European journal of marketing : EJM
73
Tourism management : research, policies, practice
70
International journal of internet marketing and advertising : IJIMA
63
Journal of advertising research
61
Services marketing quarterly
61
The journal of product & brand management
59
Marketing intelligence & planning
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
The service industries journal
56
Journal of retailing
53
Journal of marketing research : JMR
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of electronic marketing and retailing : IJEMR
49
Journal of strategic marketing
49
Journal of marketing
47
The international review of retail, distribution and consumer research
47
Journal of advertising : official publication of the American Academy of Advertising
46
The journal of brand management : an international journal
46
Journal of the Academy of Marketing Science
45
Service business
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Journal of service management
41
The journal of consumer marketing
41
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ECONIS (ZBW)
296
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296
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
4
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
5
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
6
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
7
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
8
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
9
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
10
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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