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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Germany"
~subject:"Social web"
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Germany
Social web
Brand management
352
Markenführung
352
Consumer behaviour
312
Konsumentenverhalten
312
Brand image
194
Markenimage
194
Brand
163
Markenartikel
161
Beziehungsmarketing
110
Relationship marketing
110
Einzelhandel
75
Retail trade
75
Social Web
71
Internet marketing
65
Online-Marketing
65
Advertising effects
60
Werbewirkung
60
Advertising
39
Luxury goods
39
Luxusgüter
39
Werbung
38
Customer satisfaction
36
Kundenzufriedenheit
36
Handelsmarke
35
Store brand
35
Brand loyalty
29
Marketing management
28
Marketingmanagement
28
Fashion
26
Markentreue
26
Mode
26
Confidence
20
Vertrauen
20
Emotion
19
Social media
19
Online retailing
17
Online-Handel
17
Viral marketing
17
Virales Marketing
17
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72
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Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Carlson, Jamie
2
Cheung, Man Lai
2
Dens, Nathalie
2
Hudders, Liselot
2
Kumar, Jitender
2
Kumar, Vikas
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Park, Hyejune
2
Rahman, Mohammad M.
2
Rana, Nripendra P.
2
Veirman, Marijke de
2
Voola, Ranjit
2
Yoo, Jinyoung Jinnie
2
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Aksoy, Nilsah Cavdar
1
Andreassen, Tor W.
1
Ang, Lawrence
1
Arizal N
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Barakat, Karine Aoun
1
Bento, Marisa
1
Bodkin, Charles D.
1
Breazeale, Michael
1
Buzeta, Cristian
1
Chan, Terri H.
1
Chang, Ya Ping
1
Chen, Fei-Lung
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chong, Sze Man
1
Chu, Shu-Chuan (Kelly)
1
Clark, Moira K.
1
Coelho, Pedro Simões
1
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
SpringerLink / Bücher
134
Journal of business research : JBR
105
The journal of brand management : an international journal
60
The journal of product & brand management
59
International journal of internet marketing and advertising : IJIMA
48
Innovatives Markenmanagement
39
Springer eBook Collection / Business and Economics
32
Research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Gabler Edition Wissenschaft
26
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
22
Springer eBook Collection
22
Business horizons
20
Journal of marketing management : MM
20
Marketing intelligence & planning
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Gabler Research
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing
15
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
Asia Pacific journal of marketing and logistics
12
Employer Branding : Arbeitgeber positionieren und präsentieren
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
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1
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
2
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
3
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
4
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
5
Effect of personal
branding
stereotypes on user engagement on short-video platforms
Wei, Zihan
;
Zhang, Mingli
;
Qiao, Tong
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013406922
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
8
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
9
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
10
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
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