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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Luxury goods"
~subject:"persuasion knowledge"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Luxury goods
persuasion knowledge
Consumer behaviour
478
Konsumentenverhalten
478
Werbewirkung
166
Advertising
128
Werbung
128
Brand management
105
Markenführung
105
Brand image
83
Markenimage
83
Internet marketing
80
Online-Marketing
80
Brand
56
Markenartikel
56
Social Web
54
Social web
54
Emotion
40
Beziehungsmarketing
35
Relationship marketing
35
Viral marketing
34
Virales Marketing
34
Cognition
28
Experiment
28
Kognition
28
Perception
26
Personality psychology
26
Persönlichkeitspsychologie
26
Wahrnehmung
26
Theorie
24
Theory
24
Marketing management
22
Marketingmanagement
22
Luxusgüter
21
Psychology of advertising
17
Werbepsychologie
17
Market research
16
Marktforschung
16
Preismanagement
16
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190
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English
191
Author
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Yoon, Sukki
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Ko, Eunju
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Pangarkar, Aniruddha
3
Septianto, Felix
3
Shukla, Paurav
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Breves, Priska
2
Dens, Nathalie
2
Gistri, Giacomo
2
Haley, Eric John
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Seunghyun
2
Lee, Yoon-Joo
2
Lim, Jeen-su
2
Lou, Chen
2
Lwin, May O.
2
Müller, Céline M.
2
Pelsmacker, Patrick de
2
Pounders, Kathrynn
2
Quach, Sara
2
Schramm, Holger
2
Shin, Wonsun
2
Smit, Edith G.
2
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International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
460
Journal of business research : JBR
405
International journal of hospitality management
230
Journal of marketing communications
145
Psychology & marketing
132
The journal of services marketing
108
Journal of hospitality marketing & management
106
Journal of travel and tourism marketing
103
Cogent business & management
91
International journal of advertising : the quarterly review of marketing communications
91
International journal of contemporary hospitality management
90
Asia Pacific journal of marketing and logistics
86
The journal of brand management : an international journal
85
The journal of product & brand management
84
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
72
Journal of promotion management : JPM
70
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
64
Services marketing quarterly
63
Journal of fashion marketing and management
61
Journal of international consumer marketing
55
Marketing intelligence & planning
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of advertising research
53
The service industries journal
53
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
52
International journal of consumer studies
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
International journal of electronic marketing and retailing : IJEMR
46
Journal of advertising : official publication of the American Academy of Advertising
46
Service business
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
European journal of marketing
44
Journal of the Academy of Marketing Science
44
International journal of retail & distribution management
43
Journal of marketing research : JMR
43
Journal of strategic marketing
42
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ECONIS (ZBW)
191
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1
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191
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
3
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
4
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
5
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
6
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
7
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
8
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
9
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
10
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
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