//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
persuasion knowledge
Consumer behaviour
478
Konsumentenverhalten
478
Werbewirkung
166
Advertising
128
Werbung
128
Brand management
105
Markenführung
105
Brand image
83
Markenimage
83
Internet marketing
80
Online-Marketing
80
Brand
56
Markenartikel
56
Social Web
54
Social web
54
Emotion
40
Beziehungsmarketing
35
Relationship marketing
35
Viral marketing
34
Virales Marketing
34
Cognition
28
Experiment
28
Kognition
28
Perception
26
Personality psychology
26
Persönlichkeitspsychologie
26
Wahrnehmung
26
Theorie
24
Theory
24
Marketing management
22
Marketingmanagement
22
Luxury goods
21
Luxusgüter
21
Psychology of advertising
17
Werbepsychologie
17
Market research
16
Marktforschung
16
Preismanagement
16
Pricing strategy
16
more ...
less ...
Online availability
All
Undetermined
150
Free
9
Type of publication
All
Article
181
Type of publication (narrower categories)
All
Article in journal
180
Aufsatz in Zeitschrift
180
Language
All
English
181
Author
All
Yoon, Sukki
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Ko, Eunju
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Breves, Priska
2
Dens, Nathalie
2
Haley, Eric John
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Seunghyun
2
Lee, Yoon-Joo
2
Lim, Jeen-su
2
Lou, Chen
2
Lwin, May O.
2
Müller, Céline M.
2
Pelsmacker, Patrick de
2
Pounders, Kathrynn
2
Schramm, Holger
2
Septianto, Felix
2
Shin, Wonsun
2
Smit, Edith G.
2
Stafford, Marla Royne
2
Teng, Lefa
2
Wagner, Udo
2
Wen, Taylor Jing
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
385
Journal of business research : JBR
274
International journal of hospitality management
206
Journal of marketing communications
140
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
92
International journal of advertising : the quarterly review of marketing communications
91
International journal of contemporary hospitality management
85
Cogent business & management
84
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Journal of advertising research
52
The service industries journal
51
The journal of product & brand management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of strategic marketing
41
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
The journal of brand management : an international journal
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
more ...
less ...
Source
All
ECONIS (ZBW)
181
Showing
61
-
70
of
181
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
62
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
63
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
64
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
65
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
66
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
67
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
68
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
69
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
70
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->