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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Transnational corporation"
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International journal of advertising : the review of marketing communications
Psychology & marketing
International journal of consumer studies
31
Journal of business research : JBR
24
International business review : the official journal of the European International Business Academy
6
Journal of world business : JWB
6
The marketing review
6
Journal of international management
5
Management research review
5
The journal of brand management : an international journal
5
European journal of international management : EJIM
4
Journal of consumer marketing
4
Management international review : MIR ; journal of international business
4
Marketing intelligence & planning
4
Review of international business and strategy
4
Administrative Sciences : open access journal
3
Advances in global leadership
3
Benchmarking : an international journal
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Cogent business & management
3
International journal of technology marketing : IJTMkt
3
International marketing review
3
Journal of global mobility : the home of expatriate management research
3
Journal of retailing and consumer services
3
Management review quarterly
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Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
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Technological forecasting & social change : an international journal
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The international review of retail, distribution and consumer research
3
Transport reviews : a transnational transdisciplinary journal
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Asia Pacific business review
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Business research quarterly : BRQ
2
Critical perspectives on international business
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European journal of marketing
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European management journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management : IJICBM
2
International journal of human resource management
2
International journal of retail & distribution management
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International journal of retail and distribution management
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
3
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
4
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
The pain of payment : a review and research agenda
Reshadi, Farnoush
;
Bone, Paula Fitzgerald
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1672-1688
Persistent link: https://www.econbiz.de/10014338315
Saved in:
7
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
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