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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Zielgruppe"
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Search: subject_exact:"Impact of advertising"
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Zielgruppe
Advertising effects
232
Werbewirkung
232
Advertising
163
Werbung
163
Consumer behaviour
147
Konsumentenverhalten
147
Internet marketing
77
Online-Marketing
77
Brand management
46
Markenführung
46
Social Web
35
Social web
35
Brand image
28
Markenimage
28
advertising
21
Brand
19
Markenartikel
19
Psychology of advertising
17
Werbepsychologie
17
persuasion knowledge
16
Emotion
14
Celebrity endorsement
13
Celebrity-Werbung
13
Humor
13
Gender
12
Geschlecht
12
Luxury goods
11
Luxusgüter
11
Personality psychology
11
Persönlichkeitspsychologie
11
Product Placement
11
Product placement
11
Sponsoring
11
Sponsorship
11
Target group
11
social media
11
Corporate disclosure
10
Public relations
10
Unternehmenspublizität
10
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11
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English
8
German
3
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Bombe, Sandra
1
Brinson, Nancy H.
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Cayabyab, Ysa Marie
1
De Jans, Steffi
1
Dressler, Matthias
1
Gierl, Heribert
1
Haley, Eric John
1
Hoffmann, Stefan
1
Holiday, Steven
1
Hudders, Liselot
1
Köten, Nurdane
1
Lam, Jocelin Y.
1
Lau, Jerrald
1
Lee, Jinhee
1
Lwin, May O.
1
Lyu, Yuanwei
1
Malik, Shelly
1
Matthes, Jörg
1
Naderer, Brigitte
1
Ng, Janelle S.
1
Park, Haseon
1
Poels, Karolien
1
Ponnet, Koen
1
Pounders, Kathrynn
1
Rozendaal, Esther
1
Schwarz, Uta
1
Spielvogel, Ines
1
Stafford, Marla Royne
1
Van de Sompel, Dieneke
1
Vijaya, K.
1
Walrave, Michel
1
Yee, Andrew Z. H.
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Zarouali, Brahim
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International journal of advertising : the review of marketing communications
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of consumer studies
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
International journal of industrial organization
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
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ECONIS (ZBW)
11
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1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
Examining the effects of addressable TV advertising on children and their parents
Brinson, Nancy H.
;
Holiday, Steven
;
Park, Haseon
;
Lyu, …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 692-715
Persistent link: https://www.econbiz.de/10014551034
Saved in:
3
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
4
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
5
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
8
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
9
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
10
Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Gierl, Heribert
;
Bombe, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003880931
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