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~isPartOf:"International journal of advertising : the review of marketing communications"
~language:"eng"
~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Advertising
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Reijmersdal, Eva A. van
2
Berlo, Zeph M. C. van
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Boerman, Sophie C.
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Evans, Nathaniel J.
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Kim, Jihyun
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International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
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Journal of advertising research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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The journal of media economics
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Asia Pacific journal of marketing and logistics
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European journal of international management : EJIM
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European journal of marketing : EJM
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European journal of operational research : EJOR
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European research studies
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International journal of electronic business
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International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of sports marketing & sponsorship
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Megatrend revija
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Oeconomia Copernicana
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
4
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
4
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
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