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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Carrillat, François A."
~person:"Evans, Nathaniel J."
~subject:"Sponsoring"
~subject:"congruence"
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congruence
Sponsorship
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Carrillat, François A.
Evans, Nathaniel J.
Wojdynski, Bartosz W.
2
An, Soontae
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Astous, Alain d'
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Cheong, Yunjae
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International journal of advertising : the review of marketing communications
European journal of marketing : EJM
5
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
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Making a difference through marketing : a quest for diverse perspectives
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ECONIS (ZBW)
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The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
2
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
3
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
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