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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Virales Marketing"
~subject:"persuasion knowledge"
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Advertising effects
Customer satisfaction
Virales Marketing
persuasion knowledge
Consumer behaviour
210
Konsumentenverhalten
210
Werbewirkung
140
Advertising
123
Werbung
123
Internet marketing
76
Online-Marketing
76
Brand management
60
Markenführung
60
Social Web
47
Social web
47
Brand image
38
Markenimage
38
Brand
23
Markenartikel
23
Emotion
21
Luxury goods
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Luxusgüter
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Viral marketing
17
advertising
17
Personality psychology
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Persönlichkeitspsychologie
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social media
15
Marketing management
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Marketingmanagement
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Psychology of advertising
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Werbepsychologie
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Kognition
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Corporate Social Responsibility
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Boerman, Sophie C.
5
Yoon, Sukki
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wojdynski, Bartosz W.
4
Yoon, Hye Jin
4
Bang, Hye Jin
3
Beckert, Johannes
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Ko, Eunju
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Youn, Seounmi
3
Boutsouki, Christina
2
Breves, Priska
2
Dens, Nathalie
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Hanyoung
2
Kim, Seunghyun
2
Lee, Yoon-Joo
2
Lou, Chen
2
Lwin, May O.
2
Lyu, Yuanwei
2
Margariti, Kostoula
2
Muralidharan, Sidharth
2
Müller, Céline M.
2
Ono, Akinori
2
Pfeuffer, Alexander
2
Pittman, Matthew
2
Pounders, Kathrynn
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Ryoo, Yuhosua
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
449
Journal of business research : JBR
399
International journal of hospitality management
253
Journal of marketing communications
166
Psychology & marketing
130
The journal of services marketing
118
Journal of hospitality marketing & management
116
Journal of travel and tourism marketing
110
International journal of contemporary hospitality management
107
Cogent business & management
103
International journal of advertising : the quarterly review of marketing communications
103
International journal of internet marketing and advertising : IJIMA
97
Journal of promotion management : innovations in planning and applied research
89
Tourism management : research, policies, practice
89
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of promotion management : JPM
71
The journal of product & brand management
71
Services marketing quarterly
68
Marketing letters : a journal of research in marketing
67
Journal of advertising research
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Marketing intelligence & planning
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
International journal of electronic marketing and retailing : IJEMR
59
The service industries journal
59
Journal of strategic marketing
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
Journal of the Academy of Marketing Science
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Journal of marketing research : JMR
55
International journal of consumer studies
54
Journal of marketing
54
Journal of internet commerce
53
The journal of brand management : an international journal
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
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ECONIS (ZBW)
154
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
4
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
5
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
8
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
9
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
10
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
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