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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Consumer preferences"
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Internet marketing
Markenführung
Social web
USA
Consumer behaviour
203
Konsumentenverhalten
203
Advertising effects
137
Werbewirkung
137
Advertising
120
Werbung
120
Online-Marketing
74
Brand management
58
Social Web
46
Brand image
37
Markenimage
37
Brand
22
Markenartikel
22
Emotion
20
Luxury goods
17
Luxusgüter
17
persuasion knowledge
17
Viral marketing
16
Virales Marketing
16
advertising
16
Personality psychology
15
Persönlichkeitspsychologie
15
Psychology of advertising
14
Werbepsychologie
14
social media
14
Marketing management
13
Marketingmanagement
13
Cognition
12
Kognition
12
Perception
12
Wahrnehmung
12
Public relations
10
Öffentlichkeitsarbeit
10
Celebrity endorsement
9
Celebrity-Werbung
9
Corporate Social Responsibility
9
Corporate social responsibility
9
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Undetermined
112
Free
7
Type of publication
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Article
118
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
119
Aufsatzsammlung
1
Language
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English
119
Author
All
Ko, Eunju
4
Beckert, Johannes
3
Boerman, Sophie C.
3
Choi, Yung Kyun
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Lou, Chen
3
Naderer, Brigitte
3
Pittman, Matthew
3
Sung, Yongjun
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Bang, Hye Jin
2
Breves, Priska
2
Choi, Dongwon
2
Hayes, Jameson L.
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Seunghyun
2
Lee, Jung Ah
2
Matthes, Jörg
2
Müller, Céline M.
2
Schramm, Holger
2
Segijn, Claire M.
2
Shin, Wonsun
2
Shoenberger, Heather
2
Tessitore, Tina
2
Xie, Quan
2
Yoon, Hye Jin
2
Agrawal, Nidhi
1
Ahn, Jungyong
1
Alharbi, Khalid
1
Amrehn, Jana
1
An, Donghwy
1
An, Soontae
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
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Published in...
All
International journal of advertising : the review of marketing communications
Journal of business research : JBR
680
Journal of retailing and consumer services
507
The journal of product & brand management
301
The journal of brand management : an international journal
271
Psychology & marketing
195
Journal of consumer research : JCR ; an interdisciplinary bimonthly
178
International journal of hospitality management
171
International journal of internet marketing and advertising : IJIMA
153
Journal of marketing communications
144
Asia Pacific journal of marketing and logistics
125
International journal of consumer studies
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Journal of fashion marketing and management
113
Journal of international consumer marketing
110
European journal of marketing : EJM
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
Journal of promotion management : innovations in planning and applied research
99
The journal of consumer marketing
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Journal of the Academy of Marketing Science
93
Journal of marketing
90
Marketing intelligence & planning
86
Journal of marketing management : MM
85
Journal of internet commerce
84
Cogent business & management
81
International journal of electronic marketing and retailing : IJEMR
80
International journal of retail & distribution management
80
Journal of strategic marketing
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
78
Journal of travel and tourism marketing
78
Marketing letters : a journal of research in marketing
77
Technological forecasting & social change : an international journal
77
Journal of promotion management : JPM
75
International journal of contemporary hospitality management
74
International journal of advertising : the quarterly review of marketing communications
73
Journal of global marketing
73
Journal of hospitality marketing & management
70
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ECONIS (ZBW)
119
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1
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119
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
3
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
4
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
5
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
6
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
7
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
8
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
9
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
10
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
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