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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Product differentiation"
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Internet marketing
Marketing management
Product differentiation
Consumer behaviour
131
Konsumentenverhalten
131
Advertising effects
120
Werbewirkung
120
Online-Marketing
117
Advertising
114
Werbung
114
Social Web
74
Social web
74
Brand management
66
Markenführung
66
Brand image
33
Markenimage
33
Viral marketing
28
Virales Marketing
28
Brand
22
Markenartikel
22
social media
20
Marketingmanagement
18
persuasion knowledge
15
Luxury goods
12
Luxusgüter
12
Sponsoring
12
Sponsorship
12
influencer marketing
11
Influencer marketing
10
advertising
10
Emotion
9
Instagram
9
Public relations
9
Öffentlichkeitsarbeit
9
Beziehungsmarketing
8
Confidence
8
Corporate disclosure
8
Product Placement
8
Product placement
8
Psychology of advertising
8
Relationship marketing
8
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Undetermined
122
Free
7
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Article
123
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6
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Article in journal
128
Aufsatz in Zeitschrift
128
Aufsatzsammlung
6
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English
129
Author
All
Choi, Yung Kyun
6
Hudders, Liselot
6
Cho, Chang-Hoan
5
De Jans, Steffi
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Naderer, Brigitte
3
Poels, Karolien
3
Wojdynski, Bartosz W.
3
Yoon, Sukki
3
Youn, Seounmi
3
Bang, Hye Jin
2
Beckert, Johannes
2
Boerman, Sophie C.
2
Choi, Dongwon
2
Dens, Nathalie
2
Huh, Jisu
2
Janssen, Loes
2
Jun, Jong Woo
2
Kang, Moon Young
2
Kim, Hyejin
2
Kim, Jooyoung
2
Kim, Juran
2
Kim, Seunghyun
2
Ko, Eunju
2
Lee, Heejun
2
Li, Guoxin
2
Lou, Chen
2
Matthes, Jörg
2
Park, Jin Seong
2
Pittman, Matthew
2
Reijmersdal, Eva A. van
2
Rosengren, Sara
2
Rozendaal, Esther
2
Schouten, Alexander P.
2
Segijn, Claire M.
2
Shin, Wonsun
2
Song, Hayeon
2
Veirman, Marijke de
2
Zou, Shaoming
2
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Published in...
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
623
Industrial marketing management : the international journal for industrial and high-tech firms
300
SpringerLink / Bücher
276
Journal of retailing and consumer services
267
Journal of strategic marketing
222
International journal of internet marketing and advertising : IJIMA
208
Journal of marketing communications
207
European journal of marketing : EJM
165
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
163
Journal of marketing management : MM
162
Journal of advertising research
152
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
Journal of marketing
148
Journal of the Academy of Marketing Science
139
International journal of industrial organization
135
Marketing intelligence & planning
121
Springer eBook Collection
121
The journal of business & industrial marketing
120
Discussion paper / Centre for Economic Policy Research
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Europäische Hochschulschriften / 5
116
International journal of hospitality management
114
NBER working paper series
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Economics letters
102
Business horizons
100
CESifo working papers
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of marketing research : JMR
97
Psychology & marketing
97
Information systems research : ISR
96
International journal of technology marketing : IJTMkt
96
The journal of brand management : an international journal
95
Tourism management : research, policies, practice
94
Cogent business & management
93
The journal of product & brand management
93
International journal of electronic marketing and retailing : IJEMR
91
Working paper / National Bureau of Economic Research, Inc.
91
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ECONIS (ZBW)
129
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129
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Understanding which cues people use to identify influencer
marketing
on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
5
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
6
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
7
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer
marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
8
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
9
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
10
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
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