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~isPartOf:"International journal of advertising : the review of marketing communications"
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Fashion
7
Mode
7
Advertising
6
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Werbung
6
Brand management
4
Markenführung
4
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Online-Marketing
3
Brand image
2
Markenimage
2
Marketing management
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Marketingmanagement
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Social Web
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Social web
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Textile distribution
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Textilhandel
2
fashion marketing
2
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Bekleidungsindustrie
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Body esteem
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Brand
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China
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Communication effectiveness
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Fashion Advertising
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Fashion advertising
1
Frauen
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Handelsmarke
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Instagram
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Luxury Advertising
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Choi, Sungchul
1
Eguro, Yuka
1
Gan, Chen
1
Harrison, Brooke
1
Jacobson, Jenna
1
Kim, Sang Jin
1
Kim, Seoyoung
1
Ko, Eunju
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Leong, Vai Shiem
1
Muhamad, Nazlida
1
Narisawa, Taichi
1
Nomura, Naoki
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Ono, Akinori
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Salam, Muhammad Talha
1
Sato, Takaya
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Sato, Yuna
1
Shibamoto, Yuta
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Song, Hayeon
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Taylor, Charles Raymond
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Teona, Gogichaishvili
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Yoo, Jinyoung Jinnie
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Yoshida, Soichiro
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
240
Journal of Fashion Marketing and Management: An International Journal
199
Journal of retailing and consumer services
90
Journal of business research : JBR
71
International Journal of Retail & Distribution Management
63
Journal of global fashion marketing : JGfM
58
International journal of retail & distribution management
45
International journal of consumer studies
36
Journal of Fashion Marketing and Management
36
International journal of production economics
34
The international review of retail, distribution and consumer research
30
SpringerLink / Bücher
25
Cogent business & management
23
European Journal of Marketing
19
Strategic Direction
19
Asia Pacific journal of marketing and logistics
18
Business history
17
Young consumers : insight and ideas for responsible marketers
17
International journal of business and globalisation : IJBG
15
International journal of retail and distribution management
15
Journal of Product & Brand Management
15
International journal of production research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Springer eBook Collection
14
Transportation research / E : an international journal
14
International Journal of Production Economics
13
Psychology & marketing
13
The journal of brand management : an international journal
13
The journal of product & brand management
13
Springer Series in Fashion Business
12
Cogent Business & Management
11
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Young Consumers
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
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1
Sustainable
fashion
social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
2
Effect of brand prominence on
fashion
advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
3
Race, beauty type, and femininity in
fashion
advertising : analysis of young Chinese female consumers’ responses
Gan, Chen
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 662-681
Persistent link: https://www.econbiz.de/10014296403
Saved in:
4
Muslim millennials' attitudes towards
fashion
advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
5
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
6
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
7
Environmental claims in online video advertising : effects for fast-
fashion
and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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