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~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Konsumentenpsychologie"
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Consumer behaviour
209
Konsumentenverhalten
209
Advertising effects
139
Werbewirkung
139
Advertising
122
Werbung
122
Internet marketing
76
Online-Marketing
76
Brand management
60
Markenführung
60
Social Web
47
Social web
47
Brand image
38
Markenimage
38
Brand
23
Markenartikel
23
Emotion
21
persuasion knowledge
18
Luxury goods
17
Luxusgüter
17
Viral marketing
17
Virales Marketing
17
advertising
17
Personality psychology
15
Persönlichkeitspsychologie
15
social media
15
Marketing management
14
Marketingmanagement
14
Psychology of advertising
14
Werbepsychologie
14
Perception
13
Wahrnehmung
13
Cognition
12
Kognition
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Public relations
10
Sponsoring
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209
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Yoon, Sukki
6
Bang, Hye Jin
5
Boerman, Sophie C.
5
Choi, Dongwon
5
Ko, Eunju
5
Lou, Chen
5
Matthes, Jörg
5
Naderer, Brigitte
5
Choi, Yung Kyun
4
Hudders, Liselot
4
Kim, Kacy K.
4
Sung, Yongjun
4
Wojdynski, Bartosz W.
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Pangarkar, Aniruddha
3
Pittman, Matthew
3
Shukla, Paurav
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Xie, Quan
3
Ahn, Jungyong
2
Baek, Tae Hyun
2
Boutsouki, Christina
2
Breves, Priska
2
Chang, Chingching
2
Cho, Yoon-Na
2
De Jans, Steffi
2
Dens, Nathalie
2
Duff, Brittany R. L.
2
Eisend, Martin
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunjin
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
209
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1
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10
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209
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
3
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
4
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
5
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
6
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
7
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
8
Perspectives : advertising and climate change : part of the problem or part of the solution?
Hartmann, Patrick
;
Marcos, Aitor
;
Castro, Juana
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 430-457
Persistent link: https://www.econbiz.de/10014234117
Saved in:
9
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
10
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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