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~isPartOf:"International journal of business and emerging markets : IJBEM"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
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Search: subject:"Marketing"
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| 12 applied filters
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Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
9
Relationship marketing
9
India
6
Indien
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Confidence
3
Emotion
3
Vertrauen
3
Brand
2
Customer satisfaction
2
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2
Ghana
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
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2
Marketingmanagement
2
Retail trade
2
Structural equation model
2
Strukturgleichungsmodell
2
Supplier relationship management
2
brand love
2
customer-brand relationship
2
relationship marketing
2
scale development
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B-to-B-Marketing
1
Bank
1
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1
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1
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1
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1
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1
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13
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Heiens, Richard A.
4
Bajpai, Naval
3
Betancourt, Roger R.
3
Gautschi, David A.
3
James, William L.
3
Reynolds, Jonathan
3
Vanhonacker, Wilfried R.
3
Ahuja, Vandana
2
Al-Adwan, Ahmad Samed
2
Calciu, Mihai
2
Cazier, Joseph A.
2
Chandra, Bibhas
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Cool, Karel O.
2
Das, Gopal
2
Dierickx, Ingemar
2
Dominici, Gandolfo
2
Donthu, Naveen
2
Fink, Robert C.
2
Ghorbanzadeh, Davood
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Hatten, Kenneth J.
2
Helgesen, Øyvind
2
Hou, Jianwei
2
Jacob, Jayanth
2
Jain, Arun K.
2
Jensen, Morten Bach
2
Jin, Chang-hyun
2
Kakeesh, Dana
2
Kara, Ali
2
Kautish, Pradeep
2
Kulshreshtha, Kushagra
2
Kumar, Sumit
2
Kumar, Vinod
2
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International journal of business and emerging markets : IJBEM
International journal of electronic marketing and retailing : IJEMR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Research and the development of pedagogical materials : working papers
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
24
Review of marketing research
16
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
Legends in marketing
9
Journal of international consumer marketing
7
SAGE library in marketing
7
Journal of business-to-business marketing
5
Marketing intelligence & planning
5
SpringerLink / Bücher
5
Journal of business research : JBR
4
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
Projektberichte aus dem Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Internetökonomie
2
Journal of African business
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
2
Psychology & marketing
2
Services marketing quarterly
2
Springer eBook Collection / Business and Economics
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
13
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
Saved in:
4
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
8
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
9
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
10
The evolution of retailing in India's small towns
Khare, Arpita
;
Mayo, Michael C.
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 58-76
Persistent link: https://www.econbiz.de/10003901781
Saved in:
1
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