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~isPartOf:"International journal of business and emerging markets : IJBEM"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~person:"Alashban, Aref A."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
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Search: subject:"Marketing"
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| 12 applied filters
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Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
6
Relationship marketing
6
Brand image
3
Brand management
3
India
3
Indien
3
Lieferantenmanagement
3
Markenführung
3
Markenimage
3
Supplier relationship management
3
Brand
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Ghana
2
Kundenzufriedenheit
2
Markenartikel
2
Structural equation model
2
Strukturgleichungsmodell
2
relationship marketing
2
Advertising industry
1
B-to-B-Marketing
1
Bank
1
Bank marketing
1
Bankgeschäft
1
Banking services
1
Bankmarketing
1
Bekleidung
1
Brand experience
1
Brand identification
1
Business-to-business marketing
1
Clothing
1
Confidence
1
Consumption
1
Customer value
1
Dienstleistungsqualität
1
Einzelhandel
1
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10
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2
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10
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10
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
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1
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English
12
Author
All
Alashban, Aref A.
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Betancourt, Roger R.
3
Gautschi, David A.
3
James, William L.
3
Reynolds, Jonathan
3
Vanhonacker, Wilfried R.
3
Ahuja, Vandana
2
Calciu, Mihai
2
Cool, Karel O.
2
Dierickx, Ingemar
2
Fazli-Salehi, Reza
2
Fink, Robert C.
2
Hatten, Kenneth J.
2
Heiens, Richard A.
2
Helgesen, Øyvind
2
Jain, Arun K.
2
Jensen, Morten Bach
2
Jin, Chang-hyun
2
Kara, Ali
2
Matutes, Carmen
2
Medury, Yajulu
2
Neven, Damien J.
2
Parnell, John A.
2
Pilny, Henrietta Leonie
2
Pinson, Christian
2
Pleshko, Larry P.
2
Svensson, Göran
2
Torres, Ivonne M.
2
Téboul, James
2
Zúñiga, Miguel Ángel
2
Abratt, Russell
1
Acikdilli, Gaye
1
Agarwal, Reeti
1
Agarwal, Sakshi
1
Agrawal, Shiv Ratan
1
Aish, Ehab Abou
1
Ajay Singh
1
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International journal of business and emerging markets : IJBEM
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Research and the development of pedagogical materials : working papers
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
24
Review of marketing research
16
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
Legends in marketing
9
SAGE library in marketing
7
Journal of business-to-business marketing
5
Journal of international consumer marketing
5
Marketing intelligence & planning
5
SpringerLink / Bücher
5
Journal of business research : JBR
4
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
International journal of electronic marketing and retailing : IJEMR
3
Projektberichte aus dem Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien
3
Psychology & marketing
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Internetökonomie
2
Journal of African business
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
2
Springer eBook Collection / Business and Economics
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
12
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
3
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
4
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
5
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
6
Measuring the effects of dating websites' investments in user self-presentation and peer-interactivity on firm performance
Xun, Jiyao
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009427434
Saved in:
7
Applying netnography to market research : the case of the online forum
Xun, Jiyao
;
Reynolds, Jonathan
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
Saved in:
8
The evolution of retailing in India's small towns
Khare, Arpita
;
Mayo, Michael C.
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 58-76
Persistent link: https://www.econbiz.de/10003901781
Saved in:
9
Predictors of fashion clothing involvement among Indian youth
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
Saved in:
10
Industrial buyer-supplier relationship : perspectives from an emerging Middle East market
Sohail, M. Sadiq
;
Alashban, Aref A.
- In:
International journal of business and emerging markets …
1
(
2008/09
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10003843555
Saved in:
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