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~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Beziehungsmarketing
Brand image
Fashion
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Consumer behaviour
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9
Textile distribution
6
Textilhandel
6
Brand management
4
Markenführung
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Ryding, Daniella
2
Vignali, Gianpaolo
2
Blazquez Cano, Marta
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Campaniolo, Daniela
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Caratù, Myriam
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Carey, Robin
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Cheung, Jenny
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Helberger, Eva
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Henninger, Claudia E.
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Madhani, Pankaj M.
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Mattich, Kurt
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International journal of business and globalisation : IJBG
Journal of fashion marketing and management
31
Journal of retailing and consumer services
23
Journal of business research : JBR
18
Journal of global fashion marketing : JGfM
10
Cogent business & management
8
The journal of brand management : an international journal
5
The journal of product & brand management
5
Journal of Islamic marketing
4
Psychology & marketing
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asian Academy of Management journal : AAMJ
2
Gadjah Mada international journal of business
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of management practice : IJMP
2
International journal of retail & distribution management
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The IUP journal of marketing management : IJMM
2
The international review of retail, distribution and consumer research
2
Asia-Pacific journal of business administration
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Central European business review : CEBR
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Digital business
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Economics & finance notes
1
Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Entrepreneurial business and economics review : EBER
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ECONIS (ZBW)
6
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1
Eco fashion brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella
;
Caratù, Myriam
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
Saved in:
2
Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
3
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
4
Enhancing customer lifetime value in fast fashion retailing with RFID initiatives
Madhani, Pankaj M.
- In:
International journal of business and globalisation : IJBG
15
(
2015
)
2
,
pp. 205-237
Persistent link: https://www.econbiz.de/10011574658
Saved in:
5
The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella
;
Navrozidou, Anna
;
Carey, Robin
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
Saved in:
6
Analysing online shopping attributes to influence consumer purchasing for fashion products
Vignali, Gianpaolo
;
Zhao, Jing
;
Campaniolo, Daniela
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 387-418
Persistent link: https://www.econbiz.de/10011289430
Saved in:
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