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~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Controlling"
~subject:"Markenführung"
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Controlling
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36
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International journal of business and globalisation : IJBG
Journal of business research : JBR
620
The journal of brand management : an international journal
562
SpringerLink / Bücher
465
The journal of product & brand management
386
Journal of retailing and consumer services
286
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
258
Europäische Hochschulschriften / 5
179
Springer eBook Collection
142
European journal of marketing : EJM
126
Gabler Edition Wissenschaft
116
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
115
Industrial marketing management : the international journal for industrial and high-tech firms
114
Psychology & marketing
112
Journal of strategic marketing
111
Controlling & management review : Zeitschrift für Controlling & Management
110
Journal of marketing communications
107
International journal of hospitality management
106
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Controller Magazin : Praxiswissen zur Unternehmenssteuerung : Mitgliederzeitschrift des Internationalen Controller Vereins und der RMA Risk Management Association & Rating Association e.V.
94
Advanced controlling : für Manager und Controller
93
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
87
Research
83
Journal of marketing
81
Lehrbuch
79
Springer eBook Collection / Business and Economics
76
Journal of promotion management : innovations in planning and applied research
75
Der Controlling-Berater : CB
70
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
69
Innovatives Markenmanagement
68
Cogent business & management
67
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
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ECONIS (ZBW)
32
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1
Effect of hedonic value and consumer
knowledge
on buying intention for luxury brand counterfeit products
Musnaini, Musnaini
;
Sri Wahyuni Astuti
;
Sukoco, Badri Munir
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
4
,
pp. 497-511
Persistent link: https://www.econbiz.de/10011890792
Saved in:
2
Management
control systems as approach to improve the quality performance in Abu Dhabi Food Control Authority
Alarmoti, Ayman Mustafa Khames
;
Bazgir, Eisa Sulaiman Aboul
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
3/4
,
pp. 315-329
Persistent link: https://www.econbiz.de/10013337439
Saved in:
3
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
4
Employee affection strategies through employer branding : evidence from Indian manufacturing sector
Sathyanarayana, S.
;
Shenoy, Veena
;
Jha, Nivedita
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10014388602
Saved in:
5
Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul
;
Verma, Rajesh
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
Saved in:
6
Eco fashion brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella
;
Caratù, Myriam
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
Saved in:
7
Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
8
The role of leadership in developing a strong employer brand
Jain, Sonali
- In:
International journal of business and globalisation : IJBG
26
(
2020
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012505672
Saved in:
9
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
Saved in:
10
Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
Ray, Keshab
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10013475404
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