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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"E-commerce"
~subject:"Internet"
~subject:"Online retailing"
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Search: subject_exact:"Virtuelle Community"
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E-commerce
Internet
Online retailing
Social Web
229
Social web
229
Internet marketing
137
Online-Marketing
137
Consumer behaviour
118
Konsumentenverhalten
118
social media
85
Viral marketing
52
Virales Marketing
52
Beziehungsmarketing
49
Brand management
49
Markenführung
49
Relationship marketing
49
Social network
35
Soziales Netzwerk
35
Online-Handel
34
Brand image
32
Markenimage
32
Advertising effects
28
Werbewirkung
28
Electronic Commerce
27
Facebook
23
Advertising
22
Werbung
22
Marketing management
16
Marketingmanagement
16
social media marketing
14
Confidence
13
Vertrauen
13
Website
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electronic word-of-mouth
13
Web 2.0 technologies
12
Web 2.0-Technologien
12
social networks
12
Innovation adoption
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Abed, Salma S.
2
Dwivedi, Yogesh Kumar
2
Kuivalainen, Olli
2
Tarkiainen, Anssi
2
Williams, Michael D.
2
Adl, Rosa Karimi
1
Aggarwal, Vaneeta
1
Agrebi, Meriem
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Akar, Ezgi
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Al-Dwairi, Radwan Moh'd
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1
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1
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1
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1
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1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bao, Tong
1
Barker, Ken
1
Barrichello, Alcides
1
Binh Giang Nguyen
1
Botzenhardt, Achim Harald
1
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1
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Bình Nghiêm-Phú
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1
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Dalgic, Tevfik
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International journal of business information systems : IJBIS
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
61
Journal of retailing and consumer services
58
Journal of management information systems : JMIS
39
Information systems research : ISR
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Electronic commerce research
32
Technological forecasting & social change : an international journal
32
International journal of electronic marketing and retailing : IJEMR
24
Journal of internet commerce
23
SpringerLink / Bücher
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of electronic commerce research : JECR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
HMD : Praxis der Wirtschaftsinformatik
17
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Springer eBook Collection
16
Journal of open innovation : technology, market, and complexity
15
Telecommunications policy : the international journal of digital economy, data sciences and new media
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Internet policy review : journal on internet regulation
14
Electronic commerce research and applications
13
International journal of contemporary hospitality management
13
Journal of marketing
13
Management information systems : mis quarterly
13
Business horizons
12
International journal of electronic business
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of travel and tourism marketing
12
CESifo working papers
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of the Academy of Marketing Science
11
Premier reference source
11
Asia Pacific journal of marketing and logistics
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
International journal of networking and virtual organisations : IJNVO
10
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ECONIS (ZBW)
47
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
3
The study of PGP web of trust based on social network analysis
Chang, Victor
;
Xiao, Lina
;
Nikiforova, Anastasija
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10014437147
Saved in:
4
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
5
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
6
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
7
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
8
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
9
Web 2.0 technologies adoption barriers for external contacts and participation : a case study of federal establishment of Africa
Khan, Habib Ullah
;
Aruya, Joy Agbahakhomon
;
Gill, Asif Qumer
- In:
International journal of business information systems : …
39
(
2022
)
2
,
pp. 278-297
Persistent link: https://www.econbiz.de/10013198398
Saved in:
10
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
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