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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of macromarketing"
~language:"eng"
~subject:"marketing"
~type_genre:"Article in journal"
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Marketing
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International journal of business information systems : IJBIS
Journal of macromarketing
Management science : journal of the Institute for Operations Research and the Management Sciences
53
International journal of consumer studies
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing education : JME
12
Journal of marketing management : MM
12
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Business history
9
Health marketing quarterly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing theory
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Cogent business & management
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Operations research
8
Psychology & marketing
8
European research studies
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of nonprofit & public sector marketing
7
Marketing i menedžment innovacij : m&mi
7
European journal of international management : EJIM
6
International journal of arts management
6
International journal of business excellence
6
International journal of islamic marketing and branding
6
Journal of education for business
6
Journal of international food & agribusiness marketing
6
Journal of internet commerce
6
Journal of marketing for higher education
6
Journal of promotion management : innovations in planning and applied research
6
Journal of risk and financial management : JRFM
6
Production and operations management : an international journal of the Production and Operations Management Society
6
California management review
5
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ECONIS (ZBW)
14
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1
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
2
How artificial intelligence can improve digital marketing
Pereira, Leandro
;
Tomás, Daniel
;
Dias, Álvaro Lopes
; …
- In:
International journal of business information systems : …
44
(
2023
)
4
,
pp. 581-624
Persistent link: https://www.econbiz.de/10014437897
Saved in:
3
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
4
The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.
;
Lusch, Robert F.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
Saved in:
5
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
6
Macromarketing our way to a zero-carbon future
Helm, Sabrina
;
Little, Vicki
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 262-266
Persistent link: https://www.econbiz.de/10013257866
Saved in:
7
Product weighted taxonomy extraction using Twitter
Malik, Zaki
;
Najmi, Erfan
;
Hashmi, Khayyam
;
Rafique, M. …
- In:
International journal of business information systems : …
39
(
2022
)
4
,
pp. 497-515
Persistent link: https://www.econbiz.de/10013198457
Saved in:
8
Despair, rigging, anger, and degrowth
Benton, Raymond
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10013389043
Saved in:
9
ESports : a new era of spectator games from a consumer's viewpoint
Smith, Alan D.
;
Smith-Ditizio, Amber A.
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 406-431
Persistent link: https://www.econbiz.de/10012506916
Saved in:
10
A prehistory of liberty*
Schmidtz, David
;
Brennan, Jason
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 355-361
Persistent link: https://www.econbiz.de/10012264035
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