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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"SpringerLink / Bücher"
~subject:"Marketing"
~subject:"Online-Marketing"
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Marketing
Online-Marketing
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38
Electronic Commerce
38
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International journal of business information systems : IJBIS
SpringerLink / Bücher
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
48
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Cogent business & management
40
Journal of internet commerce
40
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Springer eBook Collection
33
Marketing intelligence & planning
32
The journal of brand management : an international journal
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Journal of strategic marketing
31
Journal of marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of advertising research
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
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1
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
2
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
3
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
4
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
5
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
6
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
7
An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ahmed, Ashir
;
Li, Vivien
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
Saved in:
8
Social media practices in Indonesian SMEs
Dirgiatmo, Yong
;
Abdullah, Zarifah
;
Raja Haslinda Raja …
- In:
International journal of business information systems : …
35
(
2020
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10012312903
Saved in:
9
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
Saved in:
10
Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi
;
Sanayei, Ali
;
Dolatabadi, Hossein Rezaei
; …
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
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