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~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Website"
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Innovationsakzeptanz
Konsumentenverhalten
Online-Marketing
Website
Social Web
84
Social web
84
social media
32
Internet marketing
29
Consumer behaviour
25
Social network
21
Soziales Netzwerk
21
E-commerce
18
Electronic Commerce
18
Online retailing
18
Online-Handel
18
Beziehungsmarketing
14
Relationship marketing
14
Viral marketing
12
Virales Marketing
12
Confidence
9
Vertrauen
9
Knowledge management
8
Wissensmanagement
8
social networks
8
Facebook
7
Internet
7
Knowledge transfer
7
Wissenstransfer
7
Information technology
6
Informationstechnik
6
Innovation adoption
6
Web 2.0 technologies
6
Web 2.0-Technologien
6
e-commerce
6
Bibliometrics
5
Bibliometrie
5
Data Mining
5
Data mining
5
customer relationship management
5
knowledge sharing
5
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Article
44
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Aufsatz in Zeitschrift
44
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English
44
Author
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Abed, Salma S.
2
Dominic, P. D. D.
2
Dwivedi, Yogesh Kumar
2
Smith, Alan D.
2
Williams, Michael D.
2
Ababneh, Suhair
1
Abdullah, Zarifah
1
Aboalganam, Khalid M.
1
Aggarwal, Vaneeta
1
Ahmed, Ashir
1
Al-Anizi, Reem R.
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Amalanathan, Anthoniraj
1
Anouncia, S. Margret
1
Arif, Imtiaz
1
Arminen, Heli
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Awad, Hussain A. H.
1
Baharum Baharudin
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bhatt, Vivek
1
Bhattacharjee, Biplab
1
Binh Giang Nguyen
1
BuAsalli, Fatima
1
Bunker, Matthew P.
1
Butaiba, Noora
1
Chandrakumar, T.
1
Corbin, Steven B.
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Dirgiatmo, Yong
1
Dolatabadi, Hossein Rezaei
1
Dutta, Anirban
1
Farhat, Kashif
1
Faruque, Safique Ahmed
1
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Published in...
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International journal of business information systems : IJBIS
Journal of business research : JBR
300
Journal of retailing and consumer services
188
International journal of internet marketing and advertising : IJIMA
133
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
107
Technological forecasting & social change : an international journal
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
73
Journal of promotion management : innovations in planning and applied research
65
The journal of product & brand management
63
Information systems research : ISR
62
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of internet commerce
60
Tourism management : research, policies, practice
60
Journal of management information systems : JMIS
59
International journal of electronic marketing and retailing : IJEMR
54
International journal of hospitality management
53
Psychology & marketing
53
Business horizons
51
Journal of electronic commerce research : JECR
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Cogent business & management
48
International journal of technology marketing : IJTMkt
48
Marketing intelligence & planning
47
The journal of brand management : an international journal
47
SpringerLink / Bücher
45
Electronic commerce research
44
International journal of consumer studies
42
Journal of marketing management : MM
42
Journal of marketing
41
Journal of travel and tourism marketing
41
Springer eBook Collection
39
Journal of strategic marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
International journal of electronic commerce : IJEC
36
International journal of contemporary hospitality management
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
35
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ECONIS (ZBW)
44
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1
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
2
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
3
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
4
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
5
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
6
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
7
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
8
Consumer's perception of digital transactions in India : sentiment analysis using R
Chandrakumar, T.
;
Parthasarathy, Sudhaman
;
Sridevi, S.
; …
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10013460298
Saved in:
9
An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ahmed, Ashir
;
Li, Vivien
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
Saved in:
10
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
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