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~isPartOf:"International journal of business information systems : IJBIS"
~subject:"marketing"
~type_genre:"Article in journal"
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marketing
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3
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Marketing
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Aggarwal, Himanshu
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Costa, Renato J. Lopes da
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Dash, Manoj Kumar
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Dias, Álvaro Lopes
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Gupta, Gaurav
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International journal of business information systems : IJBIS
Management science : journal of the Institute for Operations Research and the Management Sciences
53
International journal of consumer studies
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Business history
12
Journal of marketing education : JME
12
Journal of marketing management : MM
12
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Health marketing quarterly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing theory
9
Operations research
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Cogent business & management
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of macromarketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Problems and perspectives in management : PPM ; international research journal
8
Psychology & marketing
8
European research studies
7
Journal of international food & agribusiness marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of nonprofit & public sector marketing
7
Marketing i menedžment innovacij : m&mi
7
Annales Universitatis Mariae Curie-Skłodowska / H
6
Asian journal of management cases
6
European journal of international management : EJIM
6
International journal of arts management
6
International journal of business excellence
6
International journal of islamic marketing and branding
6
Journal of education for business
6
Journal of internet commerce
6
Journal of marketing for higher education
6
Journal of promotion management : innovations in planning and applied research
6
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ECONIS (ZBW)
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1
How artificial intelligence can improve digital marketing
Pereira, Leandro
;
Tomás, Daniel
;
Dias, Álvaro Lopes
; …
- In:
International journal of business information systems : …
44
(
2023
)
4
,
pp. 581-624
Persistent link: https://www.econbiz.de/10014437897
Saved in:
2
Product weighted taxonomy extraction using Twitter
Malik, Zaki
;
Najmi, Erfan
;
Hashmi, Khayyam
;
Rafique, M. …
- In:
International journal of business information systems : …
39
(
2022
)
4
,
pp. 497-515
Persistent link: https://www.econbiz.de/10013198457
Saved in:
3
ESports : a new era of spectator games from a consumer's viewpoint
Smith, Alan D.
;
Smith-Ditizio, Amber A.
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 406-431
Persistent link: https://www.econbiz.de/10012506916
Saved in:
4
Social media marketing impact on the purchase intention of millennials
Pandey, Ashutosh
;
Sahu, Rajendra
;
Dash, Manoj Kumar
- In:
International journal of business information systems : …
28
(
2018
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011882760
Saved in:
5
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
6
Interaction of marketing, R&D and critical innovation : case study of Korean and Japanese firms
Shin, Geon-Cheol
;
Roh, James Jungbae
- In:
International journal of business information systems : …
18
(
2015
)
4
,
pp. 437-450
Persistent link: https://www.econbiz.de/10011327147
Saved in:
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