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~isPartOf:"International journal of commerce and management"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Cultural identity"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Herkunftsbezeichnung"
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Cultural identity
Ursprungsregeln
Designation of origin
28
Herkunftsbezeichnung
28
Consumer behaviour
24
Konsumentenverhalten
24
Brand image
20
Markenimage
20
Brand management
11
Markenführung
11
Rules of origin
9
Brand
8
Markenartikel
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country of origin
8
International marketing
5
Internationales Marketing
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Emotion
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Multinationales Unternehmen
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Perception
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Taiwan
2
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affinity
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animosity
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consumer animosity
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Beziehungsmarketing
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Brand extension
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Brand origin
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Business cycle
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City marketing
1
Climate change
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10
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Diamantopoulos, Adamantios
2
Aali, Abdulrahman Yousef al-
1
Ahmed, Sadrudin A.
1
Andriopoulos, Constantine
1
Astous, Alain d'
1
Azzari, Vitor
1
Balabanis, George
1
Christodoulides, Paul
1
Du, Yunzhou
1
Fong, Cher Min
1
Gotsi, Manto
1
Guissoni, Leandro Angotti
1
Hasin, Shafiullah
1
Herz, Marc
1
Herz, Marc Florian
1
John, Joby
1
Kvasova, Olga
1
Lee, Chun-ling
1
Leonidou, Leonidas C.
1
Lopez, Carmen
1
Mills, Adam J.
1
Qiao, Jiayu
1
Randheer, Kokku
1
Rodrigues, Jonny Mateus
1
Scornavacca, Eusebio
1
Stathopoulou, Anastasia
1
Tokar, Sergii
1
Zambaldi, Felipe
1
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International journal of commerce and management
Journal of international marketing
Journal of strategic marketing
Journal of international consumer marketing
13
Journal of business research : JBR
12
International marketing review
11
Journal of global marketing
11
Asia Pacific journal of marketing and logistics
8
The journal of brand management : an international journal
6
Journal of retailing and consumer services
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
IDE discussion papers
3
Journal of euromarketing
3
Journal of fashion marketing and management
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Australasian marketing journal
2
Business history
2
CESifo Working Paper
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
Discussion papers / CEPR
2
Frontiers of business research in China : selected publications from Chinese universities
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of African trade : official journal of the African Export-Import Bank
2
Journal of food products marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of industry, competition and trade
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of world trade : law, economic policy, public policy
2
Market : review for marketing theory and practice
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Marketing intelligence & planning
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Leonidou, Leonidas C.
;
Kvasova, Olga
;
Christodoulides, Paul
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 76-96
Persistent link: https://www.econbiz.de/10012060702
Saved in:
5
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
6
Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.
;
Astous, Alain d'
- In:
International journal of commerce and management
25
(
2015
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011297670
Saved in:
7
Do the subcomponents of country of origin trigger purchase intentions? : a conceptual model of consumer perceptions
Aali, Abdulrahman Yousef al-
;
Randheer, Kokku
;
Hasin, …
- In:
International journal of commerce and management
25
(
2015
)
4
,
pp. 627-640
Persistent link: https://www.econbiz.de/10011446657
Saved in:
8
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
9
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
10
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
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