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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
~subject:"Printwerbung"
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Comparative advertising
Printwerbung
Advertising effects
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Sivakumaran, Bharadhwaj
2
Chang, Susan
1
Hilberink-Schulpen, Béryl
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Joseph, Joshy
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Kalro, Arti D.
1
Marathe, Rahul R.
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Morimoto, Mariko
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Nagar, Komal
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International journal of comparative management
Journal of international consumer marketing
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising research
10
Journal of current issues and research in advertising : JCIRA
9
Journal of marketing communications
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
5
Journal of promotion management : JPM
5
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
International marketing review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
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Journal of marketing theory and practice
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Services marketing quarterly
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SpringerLink / Bücher
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The journal of consumer marketing
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The marketing review
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Working papers / Center on Japanese Economy and Business
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Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
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Asia Pacific journal of marketing and logistics
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Betriebswirtschaftliche Schriften
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Betriebswirtschaftliche Schriften : BWS
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Brand management in emerging markets : theories and practice
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Breaking new ground in theory and practice
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CESifo Working Paper Series
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ECONIS (ZBW)
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1
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
2
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
3
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
4
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
5
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
6
Western and Asian models in Japanese fashion magazine ads : the relationship with brand origins and international versus domestic magazines
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of international consumer marketing
21
(
2009
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10003890811
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