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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~subject:"Markenführung"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenführung
Consumer behaviour
1,684
Konsumentenverhalten
1,684
Gastronomie
263
Restaurant industry
263
Beziehungsmarketing
240
Relationship marketing
240
Customer satisfaction
215
Kundenzufriedenheit
215
Dienstleistungsqualität
209
Service quality
209
Hotel industry
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Hotellerie
203
Internet marketing
197
Online-Marketing
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Brand management
170
Social Web
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Social web
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Brand image
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Online retailing
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Online-Handel
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Viral marketing
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Virales Marketing
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Emotion
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Food
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Advertising effects
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Werbewirkung
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Environmental consciousness
89
Umweltbewusstsein
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Vertrauen
76
E-commerce
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Electronic Commerce
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Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Kang, Juhee
3
Bang, Nguyen
2
Chua, Bee-Lia
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
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Jang, Soocheong
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Khan, Imran
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Kim, Dohee
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Kim, Jinkyung Jenny
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King, Ceridwyn
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Kwon, Eun Sook
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Lee, Choong-Ki
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Lee, Timothy J.
2
Li, Yong-Quan
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Lu, Lu
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Magnini, Vincent P.
2
Paul, Justin
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Reynolds, Dennis
2
Rita, Paulo
2
Ruan, Wen-Qi
2
Shamim, Amjad
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Singal, Manisha
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Song, Hak-jun
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Su, Na
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Sung, Kyongsik
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Tang, Liang
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Wang, Cheng Lu
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Wang, Yao-Chin
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2
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2
Zhou, Liying
2
Aagerup, Ulf
1
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1
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1
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International journal of consumer studies
International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Journal of business research : JBR
411
The journal of product & brand management
286
The journal of brand management : an international journal
273
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
73
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
SpringerLink / Bücher
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing management : MM
49
Journal of marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Qualitative market research : an international journal
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
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ECONIS (ZBW)
170
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170
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
4
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
8
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
9
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
10
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
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