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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~language:"nor"
~person:"Bang, Nguyen"
~person:"Moschis, George P."
~person:"Srivastava, Vibhava"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
9
Internet marketing
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Brand image
2
Brand management
2
Familie
2
Family
2
India
2
Indien
2
Internet
2
Life course
2
Markenführung
2
Markenimage
2
Social Web
2
Social web
2
Socialization
2
Sozialisation
2
cartoons
2
Bekleidung
1
Beziehungsmarketing
1
Clothing
1
Compulsive buying
1
Consumer surplus
1
Cultural identity
1
Elderly people
1
Environmental consciousness
1
Familiensoziologie
1
France
1
Frankreich
1
Green marketing
1
Kaufsucht
1
Konsumentenrente
1
Kulturelle Identität
1
Lebensverlauf
1
Materialism
1
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3
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Article
9
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
9
Language
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English
Norwegian
Author
All
Bang, Nguyen
Moschis, George P.
Srivastava, Vibhava
Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Rita, Paulo
6
Wahlen, Stefan
6
Bosman, Magdalena
5
Donoghue, Suné
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Zepeda, Lydia
5
Autio, Minna
4
Berg, Lisbet
4
Brennan, Carol
4
Guerreiro, João Pedro Silva Martins
4
Lyon, Phil
4
Paul, Justin
4
Workman, Jane E.
4
Xu, Yingjiao
4
Aitken, Robert
3
Annunziata, Azzurra
3
Bartels, Jos
3
Bernard, John C.
3
Bosman, Magdalena J. C.
3
Culiberg, Barbara
3
D'Souza, Clare M.
3
Dangi, Hamendra Kumar
3
Giraldi, Janaina de Moura Engracia
3
Goldsmith, Elizabeth B.
3
Güngör, Ayşegül Sağkaya
3
Herter, Márcia Maurer
3
Horst, Hilje van der
3
Hörnell, Agneta
3
Jacobs, Bertha
3
Keller, Margit
3
Kim, Soyoung
3
Kraus, Artur
3
Laamanen, Mikko
3
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Published in...
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International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
International journal of hospitality management
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Australasian marketing journal
1
Business process management journal
1
Business strategy and the environment
1
Cogent business & management
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of Indian culture and business management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
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Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
2
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
3
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
4
Modelling antecedents of scepticism towards green advertising : evidence from India
Srivastava, Vibhava
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10011859034
Saved in:
5
The concept of consumer vulnerability : scale development and validation
Shi, Hua Yu
;
Jing, Feng Jie
;
Yang, Yan
;
Bang, Nguyen
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 769-777
Persistent link: https://www.econbiz.de/10011823607
Saved in:
6
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
Saved in:
7
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
8
The effects of family structure and socialization influences on compulsive consumption : a life course study in France
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
- In:
International journal of consumer studies
33
(
2009
)
1
,
pp. 49-57
Persistent link: https://www.econbiz.de/10003809947
Saved in:
9
Effects of family structure and socialization on materialism : a life course study in Thailand
Nguyen Hung Vu
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of consumer studies
33
(
2009
)
4
,
pp. 486-495
Persistent link: https://www.econbiz.de/10003865222
Saved in:
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