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~isPartOf:"International journal of consumer studies"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
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Brand equity
Markenartikel
Marketingmanagement
Social media
Brand management
1,392
Markenführung
1,392
Consumer behaviour
995
Konsumentenverhalten
995
Brand image
804
Markenimage
804
Brand
564
Relationship marketing
361
Beziehungsmarketing
360
Social Web
257
Social web
257
Internet marketing
207
Online-Marketing
207
B-to-B-Marketing
142
Business-to-business marketing
142
Marketing management
139
Advertising effects
137
Werbewirkung
137
Luxury goods
128
Luxusgüter
128
Lieferantenmanagement
107
Supplier relationship management
107
Einzelhandel
106
Retail trade
106
Advertising
80
Customer satisfaction
80
Kundenzufriedenheit
80
Brand loyalty
77
Werbung
72
Customer integration
70
Kundenintegration
70
Emotion
68
Personality psychology
65
Persönlichkeitspsychologie
65
Confidence
61
Markentreue
61
Vertrauen
61
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Ko, Eunju
8
Melewar, T. C.
8
Phau, Ian
8
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Christodoulides, George
5
Filieri, Raffaele
5
Foroudi, Pantea
5
Guzman, Francisco
5
Japutra, Arnold
5
Kumar, Vikas
5
Rita, Paulo
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Baghi, Ilaria
4
Balmer, John M.T.
4
Bang, Nguyen
4
Dennis, Charles
4
Diamantopoulos, Adamantios
4
Gabrielli, Veronica
4
Kitchen, Philip J.
4
Koll, Oliver
4
Merrilees, Bill
4
Mrad, Mona
4
Paul, Justin
4
Rahman, Zillur
4
Roper, Stuart
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baumann, Chris
3
Casidy, Riza
3
Chen, Qimei
3
Davvetas, Vasileios
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International journal of consumer studies
International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing communications
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
The journal of brand management : an international journal
276
The journal of product & brand management
228
Industrial marketing management : the international journal for industrial and high-tech firms
134
European journal of marketing : EJM
75
SpringerLink / Bücher
63
Journal of strategic marketing
62
The journal of business & industrial marketing
61
Asia Pacific journal of marketing and logistics
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Psychology & marketing
48
Journal of the Academy of Marketing Science
41
International journal of hospitality management
40
Journal of marketing
37
Marketing letters : a journal of research in marketing
36
International marketing review
33
Business horizons
32
Journal of promotion management : innovations in planning and applied research
32
International journal of advertising : the review of marketing communications
31
Journal of fashion marketing and management
31
Journal of promotion management : JPM
31
The journal of consumer marketing
31
Cogent business & management
30
European journal of marketing
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of global marketing
28
Brands and branding
27
Journal of business-to-business marketing
26
Journal of international consumer marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The IUP journal of brand management : IJBRM
26
Journal of retailing
24
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ECONIS (ZBW)
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730
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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