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~isPartOf:"International journal of consumer studies"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
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Markenartikel
Marketingmanagement
Social media
Brand management
1,288
Markenführung
1,288
Consumer behaviour
920
Konsumentenverhalten
920
Brand image
739
Markenimage
739
Brand
531
Relationship marketing
347
Beziehungsmarketing
346
Social Web
235
Social web
235
Internet marketing
180
Online-Marketing
180
B-to-B-Marketing
139
Business-to-business marketing
139
Luxury goods
125
Luxusgüter
125
Marketing management
120
Einzelhandel
106
Lieferantenmanagement
106
Retail trade
106
Supplier relationship management
106
Advertising effects
98
Werbewirkung
98
Customer satisfaction
79
Kundenzufriedenheit
79
Brand loyalty
73
Customer integration
68
Kundenintegration
68
Emotion
63
Personality psychology
61
Persönlichkeitspsychologie
61
Branding
58
Confidence
57
Markentreue
57
Vertrauen
57
Brand equity
56
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15
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Article
650
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653
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653
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8
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8
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3
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1
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653
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Ko, Eunju
8
Melewar, T. C.
8
Phau, Ian
7
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Augusto, Mário Gomes
5
Foroudi, Pantea
5
Japutra, Arnold
5
Kumar, Vikas
5
Valette-Florence, Pierre
5
Balmer, John M.T.
4
Bang, Nguyen
4
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Filieri, Raffaele
4
Guzman, Francisco
4
Koll, Oliver
4
Merrilees, Bill
4
Mrad, Mona
4
Paul, Justin
4
Rahman, Zillur
4
Roper, Stuart
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Trinh, Giang
4
Veloutsou, Cleopatra
4
Azar, Salim L.
3
Baghi, Ilaria
3
Baumann, Chris
3
Casidy, Riza
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dhir, Amandeep
3
Felix, Reto
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Grohs, Reinhard
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International journal of consumer studies
International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
The journal of brand management : an international journal
268
The journal of product & brand management
222
Industrial marketing management : the international journal for industrial and high-tech firms
133
European journal of marketing : EJM
72
Journal of strategic marketing
62
SpringerLink / Bücher
59
The journal of business & industrial marketing
58
Asia Pacific journal of marketing and logistics
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Psychology & marketing
48
Journal of marketing communications
47
Journal of the Academy of Marketing Science
40
Journal of marketing
37
Marketing letters : a journal of research in marketing
36
International journal of hospitality management
34
Business horizons
32
International marketing review
31
Journal of fashion marketing and management
31
Journal of promotion management : innovations in planning and applied research
31
Cogent business & management
30
International journal of advertising : the review of marketing communications
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
European journal of marketing
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : JPM
29
The journal of consumer marketing
29
Brands and branding
27
Journal of global marketing
27
Journal of business-to-business marketing
26
Journal of international consumer marketing
26
The IUP journal of brand management : IJBRM
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of retailing
23
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ECONIS (ZBW)
Showing
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653
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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