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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Luxusgüter
Marketingmanagement
Brand management
755
Markenführung
755
Consumer behaviour
525
Konsumentenverhalten
525
Brand image
455
Markenimage
455
Brand
308
Markenartikel
301
Relationship marketing
203
Beziehungsmarketing
202
Social Web
136
Social web
136
B-to-B-Marketing
116
Business-to-business marketing
116
Internet marketing
114
Online-Marketing
114
Lieferantenmanagement
91
Supplier relationship management
91
Luxury goods
85
Advertising effects
66
Marketing management
66
Werbewirkung
66
Customer integration
47
Kundenintegration
47
Social media
47
Brand equity
45
Personality psychology
43
Persönlichkeitspsychologie
43
Advertising
41
Branding
39
Brand loyalty
37
Customer satisfaction
37
Emotion
37
Kundenzufriedenheit
37
Werbung
35
Corporate reputation
33
Firmenimage
33
China
32
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Article
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145
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3
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3
Conference paper
2
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Mehrbändiges Werk
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English
145
Author
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Ko, Eunju
9
Phau, Ian
6
Merrilees, Bill
4
Seo, Yuri
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Aiello, Gaetano
3
Filieri, Raffaele
3
Balmer, John M.T.
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Borah, Sourav Bikash
2
Buil, Isabel
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Gupta, Suraksha
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Jung, Jaesuk
2
Khalifa, Dina
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Lloyd, Stephen
2
Melewar, T. C.
2
Pantano, Eleonora
2
Paul, Justin
2
Podnar, Klement
2
Purohit, Sonal
2
Radia, Karan Nilesh
2
Rokka, Joonas
2
Septianto, Felix
2
Sharma, Amalesh
2
Soni, Mauli
2
Yoon, Sukki
2
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Anido Freire, N.
1
Anning-Dorson, Thomas
1
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International journal of consumer studies
Journal of business research : JBR
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
93
The journal of brand management : an international journal
92
The journal of product & brand management
55
The journal of business & industrial marketing
49
Journal of retailing and consumer services
47
Journal of fashion marketing and management
33
Journal of strategic marketing
32
SpringerLink / Bücher
32
European journal of marketing : EJM
24
Journal of business-to-business marketing
24
Journal of marketing communications
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of marketing management : MM
18
Springer eBook Collection
18
Journal of global fashion marketing : JGfM
17
Journal of the Academy of Marketing Science
17
International journal of advertising : the review of marketing communications
16
International journal of retail & distribution management
16
International marketing review
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Cogent business & management
13
Gabler Edition Wissenschaft
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
The IUP journal of brand management : IJBRM
12
Journal of promotion management : JPM
11
Journal of retailing
11
Business horizons
10
Journal of international consumer marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Journal of global marketing
9
Journal of promotion management : innovations in planning and applied research
9
Psychology & marketing
9
Qualitative market research : an international journal
9
The marketing review
9
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ECONIS (ZBW)
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145
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
4
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
5
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
8
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury fashion branding
Lee, Zoe
;
Sharifah Faridah Syed Alwi
;
Gambetti, Rossella
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
Saved in:
9
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
10
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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