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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenführung"
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Markenführung
Fashion
49
Mode
49
Consumer behaviour
39
Konsumentenverhalten
39
Bekleidungsindustrie
21
Clothing industry
21
Bekleidung
13
Clothing
13
Textile distribution
13
Textilhandel
13
Frauen
7
Women
7
Brand management
6
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6
Social web
6
Sustainability
6
USA
6
United States
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Institutional economics
5
Institutionenökonomik
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Nachhaltige Entwicklung
5
Nachhaltigkeit
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fashion
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sustainable fashion
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Öko-Produkt
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Gender
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Brand image
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Einzelhandel
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Körpergewicht
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Apaolaza, Vanessa
1
Arvidsson, Adam
1
Baeza, Julia
1
Behre, Barbara
1
Caliandro, Alessandro
1
Cauberghe, Verolien
1
D'Souza, Clare M.
1
Dixon, Skye-Maree
1
Hartmann, Patrick
1
Jamal, Ahmad
1
Oeppen, Jemma
1
Paredes, Mario R.
1
Policarpo, Manoela Costa
1
Shankar, Avi
1
Solér, Cecilia
1
Svärd, Camilla
1
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Published in...
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International journal of consumer studies
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing management : MM
Journal of fashion marketing and management
45
Journal of retailing and consumer services
23
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
15
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
SpringerLink / Bücher
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Springer eBook Collection
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
Global marketing strategies for the promotion of luxury goods
2
IMADI.net-Projektbericht
2
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ECONIS (ZBW)
6
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1
"Eco-style" perceptions : the interplay of different sustainability cues and
fashion
styles in consumers'
fashion
brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
4
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
5
Collaborating for success : managerial perspectives on co-branding strategies in the
fashion
industry
Oeppen, Jemma
;
Jamal, Ahmad
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
Saved in:
6
Construction of silence on issues of sustainability through branding in the
fashion
market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
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